Why Google, Microsoft, and Apple Are Fighting For Classrooms

Why Google, Microsoft, and Apple Are Fighting For Classrooms


So we’re going to be doing a little bit
of VR and we’re going to look at how earthquakes are actually made. Google, Microsoft and Apple are battling
for dominance in classrooms like this. They all want their devices in
the hands of the next generation of consumers. And let’s go ahead and do a screenshot of
that and so we can add that into our notes. Ed tech is big business. It’s expected to hit $43 billion this
year with 46% of that growth happening in K-12. So we wanted to find out
who is winning in education. Something like the layers of the Earth
is really hard to explain as a concept and to be able to see
it spinning and moving on the screen. It really comes alive for them. At the Hamlin School in San
Francisco, Rachel Davis sixth grade science class uses Google’s Virtual Reality Expeditions
app on an Apple iPad to explore the layers of the earth. Go ahead and look at it from different
angles , look around it, move around it. Then they create animated movies about
what they’ve learned or make their own iBook with Apple apps. So we used a writing app but you
can also make books with many different varieties of text and stuff. The all-girls private K-8 school has
an iPad for every student. Starting in sixth grade the girls take
their iPads home along with all the Google apps they use for assignments. We do definitely use a lot
of the Google sharing products. So it’s kind of like with
Google you have that sharing capability. So we kind of have Google on
our Apple devices because they’re able to collaborate. I would say that Apple is winning
or is represented the most in independent school. With that being said, we have
Apple devices but all of our students use Google Apps for
Education every day as well. So hopefully the students are winning
and we’re leveraging the right tool for the students. Apple used to be in the lead in U.S. schools but Google has soared to the
top in the last several years. In 2018, Chromebooks made up a whopping
60 % of all laptops and tablets purchased for U.S. K-12 classrooms. Up from just 5% in 2012. Microsoft comes in second at 22% and Apple trails behind with 18% of shipments to U.S. schools in 2018. But Apple and Microsoft are
making moves to change this. [In Spanish] Because it is very interesting and creative. It’s very fun to learn music. Because Hamlin is a private school, it was
able to afford an iPad for every student, but for most public
schools price can be prohibitive. Google is in the lead largely
because its Chromebooks are the cheapest option for classrooms, starting
at just $149. Laptops with Microsoft Windows start
at $189 for schools. And last year, Apple discounted its iPad
to $299 for schools, down from $329 retail. Education is such a big part of who we
are as a company and has been for 40 years. Apple just announced a new iPad Air for
$499 an iPad Mini for $399, which offers keyboard support for the first time
and are now compatible with the Apple Pencil. At Hamlin, they use Chromebooks
but iPads are definitely king. I think my favorite is the iPad
because they’re just super fast working and I just think they’re so easily
accessible, which is really nice for schoolwork. I liked using the iPad except sometimes
with flash cards, it’s easier to make your own flashcards circuits
in your head more. I like the iPad because you can carry
a lot of like files and it’s not very like it’s not really heavy but
it can store a lot of information. It would be really hard to do
all of our work without our iPad. While Hamlin’s hardware is dominated by
Apple, its teachers use Google’s education apps. This allows me to see my students work
so if I wanted to see like their graphing quiz they’re all with their grades
their quizzes and then I can just open up how they
did on their graphing. When we decided to build G-Suite
for education products, we decided to focus on teachers to
make their jobs easier. There’s research that shows that the
biggest impact in a child’s education is the teacher. And that’s the way
to impact outcomes. I can circle it and I can draw on it
so that when she gets it I can then return it back to her and she’ll
get those comments on her work. At South By Southwest earlier this month,
Google set up a classroom of the future where it showcased its
latest apps for schools. Our products work on any device. So if a school finds that an iPad
is right for them our product work really well. If you talk to an Apple person you
know in the sales channel they’ll say yeah our product works really well with Google Classroom and with G-Suite and that’s great. We care about the school being able to
choose what device they use and be able to really have a strong
learning system no matter what. Outside the U.S., the winner isn’t Google or Apple. Those two are tied for just
10% of global classroom sales. Microsoft is the big winner globally with
57% of classroom sales outside the U.S. in 2018. This is largely due to emerging
markets that lack the internet connection that Chromebooks need to function. Over the last five years or so
we’ve been really reinvigorated in terms of the needs of schools and recognize
the importance of technology to transform the futures of
our students going forward. In January, Microsoft announced three new
education products that may help it compete in the U.S. It’s new Classroom Pen is
specifically designed for students. It’s smaller, has fewer moving parts and a
slot to keep it tethered to the tablet so it’s less likely to get lost. A device with a pen could actuallyimprove learning outcomes over 38% of a laptop without a pen. So our hardware partners at Microsoft have been working to make devices really work well with pens in classrooms. Microsoft also announced a new Lenovo
tablet that allows students to write on the screen with
a number two pencil. At $289, it’s likely meant to compete
with Apple’s $299 iPad for schools. Microsoft also has tools to
help students learn to code. My dad codes and I like coding so. Back at Hamlin, third graders are
learning to code on MacBook Airs. You’re just telling someone to go this way
and go that way or jump and stuff like that. Some of the high schools they go
to might be a Chromebook school. They might be a Mac school. They might be an iPad school. We want to expose our girls to a variety of different technologies so they can make an informed decision. While Google, Microsoft and Apple continue
to vie for dominance teachers at Hamlin will turn to whatever blend of
tech makes the most sense for its students. We used to just have the ability of taking
a test or making a model in a project and explaining and now they’re having to draw things and manipulate things in 3D objects. And to me that seems more challenging and how they can explain it and how clear they are on what the concepts are. They see the world so differently than
we did and I’m really excited to see what happens to them as they continue to grow in the skills especially in high school and beyond. These girls are going
to do amazing things.

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