What is programmatic video advertising?

What is programmatic video advertising?



we were at the dawn of a screen age screen surround us everywhere and the one in our pocket is our constant companion with screens all around us digital advertising is soon to be everywhere and one digital ad format is at the forefront of winning consumer attention and advertiser budget video the screen age is fast becoming the age of digital video advertising programmatic can help but how does it work in this hyper connected digital ad age all advertising is becoming programmatic programmatic advertising links content providers and advertisers with consumers in real time to deliver the right message at the right time in the right place and in the right format in the blink of an eye a programmatic platform can connect video inventory to audiences across any screen and any ad format including Smart TVs in app environments or on existing video platforms in a matter of milliseconds it can connect advertisers with consumer eyeballs by inserting video ads into existing video content or place video ads in premium text-based editorial content incorporating video into your advertising strategy means offering audiences a frictionless ad experience and advertisers of format they crave enter the screen age with 360 Polaris

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