How does radio advertising work to my advantage? You, as a business owner, have the right to exploit the possibilities to promote your business through advertising. Back then, you used to advertise on local newspapers, magazines, flyers, etc. Besides, advertising on AM/FM radio stations or television was very popular. Today, those options for advertising are old-fashioned and not the right way to push more sales. Have you ever looked around you? What strikes you first when you look at people? What you see are people who only pay attention to their phone. They have forgotten their world, almost like they are married with their device stuck in their twilight-zone. Broadbandsearch.net has put the statistics of mobile vs desktop users online, of which 3.7 billion internet users worldwide 52.2% are mobile users in 2018. What do they do on their phone? They are engaged in social networks but they also listen to music. Teenagers, joggers, and cyclists listen to streaming music. It is so popular that the Dutch government introduced a new law that forbids people to drive a bike and listen to music. You must realize that it is the ocean that you must exploit for your business by employing radio advertising. Why should I advertise on an online radio station such as Radio Marbella and not on a local AM / FM radio or Facebook where almost the entire world population has an account? From the story of this presentation, it is clear and a fact that AM / FM radio is dying because everyone is listening to music online in addition, the quality-price ratio is not interesting. The have to pay for the tower Which cost money. Electricity and license To broadcast am/fm. That cost a lot of money. And that reflects in the price. Are you going to pay a lot of money for poor audio quality? No, I don’t think so either. If you advertise on Radio Marbella the quality is mega sharp and much cheaper and more effective. To clarify whether advertising on an online radio station works more to your advantage than Facebook you have to ask yourself two things: What type of consumers listen to the radio station and where do they come from? For example the listeners of Radio Marbella consists of a pool of sports fanatics, shoppers, news readers, media, entertainment music lovers, Beauty & Wellness Frequently Visits Salons, Lifestyles & Hobbies Green Living Enthusiasts Lifestyles & Hobbies Business Professionals, Media & Entertainment Movie Lovers, Food & Dining Cooking Enthusiasts 30 Minute Chefs Sports & Fitness Health & Fitness Buffs. This pool is divided into the following 10 in-market segments: Employment Travel/Hotels & Accommodations Consumer Electronics Mobile Phones Travel/Air Travel Autos & Vehicles Motor Vehicles Motor Vehicles (Used) Real Estate Residential Properties Autos & Vehicles Motor Vehicles Dating Services Apparel & Accessories Apparel & Accessories And they are mainly from: Germany Russian Federation United Kingdom Switzerland United States Spain Ukraine Romania Canada Poland You know what kind of customers you need for your business. Is it mentioned in the pool? If so, Then it has more advantages for you to advertise with Radio Marbella than on Facebook because the listeners of Radio Marbella are people you want for your business. On Facebook, you first have to reach your potential targets and that will cost you a lot of money because you pay per views, clicks, etc. If they show any interest at all because most people use an ad-blocker or are ad-blind while we make a memorable and simple radio advertisement for you that can even be hyperlinked to the desired landing page and that will costs you nothing. This is how radio advertising work to your advantage With Radio Marbella.