Tips for the television spokesperson

Tips for the television spokesperson


My number one piece of advice is, you’ve
got to like what you’re doing, because if you don’t like talking to people and knowing
that you’re on TV, it shows. And that’s not great, and you won’t feel
happy about it, So you do have to develop a comfort level. If—you could be a bit of a ham—and a lot
of professors have to be, in order to do our job—so you could already have a comfort
level of being at the centre of attention. But I do think that’s also something that
can be acquired, right, So you can develop a goal that in a 6 month
period, I’m going to be open to doing 2 or 3 TV spots. And if the opportunity comes up I’m actually
going to say yes if it’s roughly within my area. Now very often the questions you’re going
to get will be fairly broad level, And what they want is someone who can put
the Luka Magnotta trial into some kind of broader context in terms of: How do we pick a jury?, what are some of the
challenges of being on a jury?, how does the judge handle that? They can very, very general questions that
most legally trained people can answer with some credibility. So I’m sympathetic to the anxiety about
not seeming to be an expert where you aren’t. But at the same time I think you probably
know more than you realize and can credibly speak about more than you think. That being said—because you have to like
what you’re doing—it’s perfectly fine to limit yourself to a few key areas That you know off the cuff you can talk in
a really concise and educational and interesting way about them.

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