The Psychology Behind Good Advertising

The Psychology Behind Good Advertising



it should come as no surprise that modern advertising as we know it has shaped a society in many ways a lot of italic decisions and life choices are influenced in part by advertising itself it becomes such a deep-rooted constituent of our established norm that our war without if it seemed frankly strange like so many others I had become a slave to the IKEA nesting instant yes like to order the erika carring dust ruffles and this because barely a moment goes by during a day where we are bombarded with advertisements and some form of the other posters billboards flyers TV commercials and Internet ads are creeping to our personal space and tell us what we should buy and who we should be for now I only brief escape from my role as a potential consumer comes to us during sleep but even this could possibly change one day are you Boyd get sky go for your mobile best entertainment at live sport when you want it when you want it what's important to know is that the purpose of advertising isn't limited in its capacity to harass us in departing with their hard-earned money advertising plays a traditional role in helping businesses reach prospective customers and vice versa without it we would not know where to look for a particular product or service we need perhaps without advertising we wouldn't even know what we wanted in the first place yet in a present-day technologically driven lives the reach between producer and consumer has grown smaller with the numerous media platforms and channels available to us a simple online search takes us to listen providers able to satisfy your every want our dilemma today comes in the form of not knowing which producted choose from other than many available to us now this is a good advertising comes into play in a saturated market subtle differences can make the distinction within choice of one product over another there are typically two modes of advertising that ad agencies from marketing gurus utilize one focuses on the qualities of the product while the other seeks to arouse an emotional response from the intended audience the moment you started think about advertisements that have stood out to you in the recent past there's a high probability that they incorporated the latter and that's a good reason for this well gentlemen I don't think I have to tell you what you just witnessed here I think you do why should he choose one product over another that decision becomes easy when you tell up an affinity with the particular brand it could be something as small as an aesthetically appealing logo designed something that resonates with you and feels calming the right colors and appropriate typography all matching harmony for a well packaged products but advertising goes beyond a well-thought-out logo attractive packaging the most successful ad campaigns hardly say anything about the product itself but instead create a lucid atmosphere that evokes a strong emotion from its target consumer these are the types of advertisements that we remember talk about and influence our purchasing decisions now let's take a look at the following two commercials about perfume fragrances by shorten the essence of precious scents caught at that precise moment of fulfillment distilled with exquisite artistry for your every move in four fragrances here is the newest adventure in fragrance escapade a blending of subtle French genius with a bold audacious American touch to be lovely is to feel lovely when your fragrance expresses you're gay yourself so choose a gay adventure choose escapades toilet water immediately you feel lovely while you are lovely in that light and gay escapades move and remember your escapades dick cologne to renew adventure wherever you are enjoy all these sholden fragrances escapades friendships garden early-american old spice desert flower at leading cosmetic counters everywhere toilet waters a dollar twenty-five and a dollar fifty dick colognes one dollar mother Jaya the new of flesh Giorgio Armani the differences between two commercials are quite stark the first ad for escapade perfume quite explicitly focuses on the product itself they describe certain characteristics of the perfume while going on to talk about its application and effect on the user and this is quite difficult to do especially when describing a product whose main selling attribute which is smell is not transmissible through television it almost seems absurd but the second perfume commercial does not even try in the least to directly communicate the features of the product they rely solely on alighting particular feelings and associations with their perfume in this case we could assume that the directors behind the ad wanted to transmit the feeling of ethereal beauty we see a woman who fits into our standard of high attractiveness in a society frolicking through a rainforest in the midst of first ohm the only mention of the perfume is in the last six seconds of the one-minute app so why do we care about the associations of her product rather than the product itself good advertising helps us begin to answer one of the most fundamental questions of human life Who am I this is because when it comes to figuring out who we are and what we want from life we usually struggle to find answers now a lot of this is existential and has to do with the fact that we're born with no pre-established notion of what it means to be human it's simply up to us to figure that out along the way but making the decision isn't easy in fact it's a huge burden out of all the possibilities our lives can take how can we decide who or what we should be we have no inkling at the choices we make will turn out to be good or none yes we are each tasked with the responsibility of deciding for ourselves and can only hope that we've chosen well on the other hand good advertising helps us build an identity by releasing the anxiety brought about by self-determination it tells us exactly what choice to make by compelling us to buy a certain product and once we have done so we'll will be able to emulate the identity and characteristics that we have learned to associate with our product particular commercial advertisement advertising is based on one thing happiness and you know what happiness is happiness is the smell of a new car it's freedom from fear it's a billboard on the side of the road that screams with reassurance that whatever you're doing it's okay you are okay advertising that caters to our feelings primarily it resonates with us subconscious mind and not our conscious mind it's why we sometimes con rationally deduce our preference for a certain brand and our ability to pay a premium for a product we can tell apart from its competitors if we are drawn to it simply because of what it evokes inside of us and the associations that come with it then rest assured the marketing department has done their research what this means is that we need to start thinking carefully about the decisions we make even if it's something as insignificant as purchasing a perfume good advertising fits of both our insecurities and deficiencies as humans and makes us believe that we can match them with a new and exciting identity make no mistake the only thing you'll be able to achieve is to diminish anxiety in the short term and of course you'll spend money on things you don't need in order to call the discomfort and needs to be addressed appropriately making authentic decisions that align with our best interest is no easy task and takes a lot of effort yet we have to realize that losing ourselves into the illusions constructed by good advertising will not make our lives and easier they will only detract us from accepting and being comfortable with who we really are and the Givens of our reality there's no point striving towards an ideal when perfection does not exist accomplish this and you'll be a much happier individual you

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