Using social media is a great way to connect to your customers. You can show the world what you’re working on, your latest
products and respond to questions. The problem is it’s very time consuming. We all want to keep up with the competition and post consistently, so naturally we
look for a shortcut. The solution cross-posting. Create 1 post and share
it to all of your social media accounts simultaneously. This sounds great I hear
you say, why aren’t I taking advantage of this? Well there are several pros and cons
with cross-posting. Whilst it’s saving you time, you could be missing out on key features and it could make your post look all weird and out of place. So what are the pros of cross-posting? Number 1, you can save time. You’re busy with the daily tasks of running your business and time is money, so you can create 1
killer piece of content and share it to all of your social media accounts at
once. *Gunfire* *Arrrrrrrrrrrrrrrgggggggggggggghhhhhhhhhh* Job done! Number 2, greater exposure. Your social
media platform of choice might not be used by your customers every day. For
example, your customers might only log on to Facebook once a week but they check
Instagram every day. By cross-posting your customers will see your content at
some point during the week. Number 3, keeping your social accounts active.
Whilst you’re happy posting to Facebook every day, your other social media
accounts can become neglected. The key to social media is to remain
consistent and stay in your followers feed and cross posting can solve this. So
what the cons of cross-posting? Number 1, inappropriate format. All social media platforms have slightly different formats and cross-posting can lead to
your post looking out of place. For example, if your original post was
created on Instagram and you cross posted it to Facebook, it look very odd
if you’ve added 30 hashtags to the bottom of the post because people don’t
expect to see that on Facebook. Hey, check it out, I brought you some cookies. #Homemade, #OatmealRaisin, #ShowMeTheCookie! Haha sweet! #Don’tMindIfIDon’t. Number 2, your audience can feel cheated. If you have a dedicated following and they’re subscribed to several of your social
media accounts, they could feel cheated if they see the same post over and over
again. Your customers could think that you couldn’t be bothered to spend more time creating more content for them. If you do have a large dedicated following, try to use different messages on different social media accounts. Number 3, posting at the wrong time. Each social media platform has an ideal time to post to gain maximum exposure. If you cross-post you could be posting at the best time for one platform but totally
missing your audience on another. For example LinkedIn is very active on the
weekdays and if you’re cross-posting from Twitter on the weekends, your LinkedIn
posts won’t be getting the exposure it deserves. Number 4, posting too often.
Cross-posting can lead to over posting. Twitter and Instagram users are used to
seeing multiple post per day from businesses. Whereas Facebook and LinkedIn users are only used to seeing around 2 posts per day. Number 5, images not
being displayed correctly. Now this one is for Instagram users cross-posting to Twitter. When you cross-post from Instagram to Twitter, the tweet will have
a link that users will have to click to see the image, rather than the image
being displayed natively. So what’s the solution?
Cross-posting is a trade-off between saving time and get your content seen.
Social media marketing is very competitive and a constant uphill battle.
In my opinion it’s best to create separate posts for each social media
account. Some posts are going to be quite similar but you need to try and change it up where possible. At the end of the day you want people to see your social media
content. If you are looking to save time it’s best to use a social media tool
such as buffer or HootSuite to schedule your posts in advance. By scheduling your posts you can spend 1 or 2 hours at the start of the week, creating unique
content for each social media account, knowing that each post will be posted at the right time, in the correct format and engage your audience. If you’ve got
any questions please leave in the comments below and thanks for watching.