The latest CMS and tech trends in the news industry | Steffen Damborg interview

The latest CMS and tech trends in the news industry | Steffen Damborg interview


– My name is Steffen Damborg. I’m a global expert advisor at the Global Advisory Teams at the World Association of Newspapers. What we see, actually, is a great focus on content management systems at the moment. How can we do more effective production? How can we integrate the tools that the journalists are using to enhance the news
stories and the content? The need is still for very
lean production systems. So what we really see, we see a great need for
an editorial toolbox built into the CMS so that the publishers, and the journalists, the editors, so that they can work within the workflow that they’re doing already. But also, it’s very important that you are able to add extra features to your news content that raises the engagement of your audience and your readers. I think one of the most important
questions at the moment is how can you consolidate your tech stack? We see a lot of systems
working together integrated. Many publishers have more than
20 systems working together. And what we see now, we see some kind of consolidation where more and more functionalities are being put and built into the core CMS. Of course it’s very important that you look at all the new possibilities and also get a good understanding of what they can do for
your individual business. But at the center of it
all we have the culture, the mindset within each
individual publisher. This is very important that we also start this cultural journey. This is also a change management project to implement new technology.

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