Television Bookends

Television Bookends


Hi everyone this is Lindsey Germono with
Germono Advertising Company. We’ve received a couple questions lately about
a very specific subject so I thought I’d come on and create a video on it. The
term that people are asking us about is bookend. So what is a bookend? A
bookend simply references when a commercial airs within a commercial
break so you can air one message in the very beginning of a commercial break and
then strategize another message to come in right before the commercial break
ends thus creating a bookend. I hope that that helps you guys out and if you have
any questions you can always reach out to us at Germono Advertsing Company

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