How 88rising Pushed Rich Brian From Meme To “Yellow” | Genius News

HILLARY: Chinese-Indonesian rapper Rich Brian is an international star that began on Vine. And thanks to the Asian American label, 88Rising, home to singer Niki, rappers the Higher Brothers, Internet comedian-turned-R&B star Joji and more, he’s sailed from meme to mainstream. And it seems like they’re just getting started. SEAN MIYASHIRO: We’re rallying like a whole continent of […]