Taboola CEO Adam Singolda on advertising, Libra and the tech crackdown

Taboola CEO Adam Singolda on advertising, Libra and the tech crackdown



and the government's crackdown on large tech companies has given some investors pause but according to our next guest it's also created a bit of an opportunity for smaller players in the growing on land online ad world now you may not have heard of tabouleh but you've definitely probably seen ads like this the bottom of different articles that you've you've ran across on the web these are all powered by tabouleh native advertising company that partners with folks like NBC News CNBC Sony and a lot more the work that the company does is at the heart of the debate about data privacy and online spending and joining us right now is Adam nice and golden he's the founder and CEO of tabouleh it's very good to see you I see these ads having me constantly and what anyway well I don't want to ask you about some of these ads themselves but one of the questions we ask a lot of folks especially in the retail world and elsewhere is if you couldn't advertise on Facebook or Instagram or Google could you even have a business today and so my question to you is do you think you could well I think that's part of the problem I think today the reason we're spending so much time with Fang in general is because so much of advertising budgets going only to – maybe now three companies I am optimistic because I think we're seeing a slew of new companies are going public and worth almost quarter trillion dollars and companies like us that are still small only a little over a billion dollars in revenue but give small businesses and brands an opportunity to maybe explore other options let me ask you an antitrust question do you believe so it's not illegal to be a monopoly so if Facebook has done this legally and on its own without trying to maintain its monopoly or create the monopoly illegally there's technically no problem with that right do you believe as a competitor if the FTC called you or the or the Department of Justice called you and said are these people doing damage to your business through either misleading people or doing other things what would you tell them I don't think there are misleading people I think that the main challenges that you have primarily two channels to spend money which creates disadvantage from price and perspective right I've craziest adventures from data access so I know I don't know how to answer whether they're monopolies or not I do think when you reach 2.7 billion people it's worth a look but no but I guess my question to you is are they do you believe that they're doing some and fundamentally right now two disadvantage competitors because that that is actually from an antitrust perspective we can talk about all the privacy issues in the world but that's fundamentally in the monopoly issue right I I don't know if it's proactively or not when I look at some of the past initiative like instant article for publishers when they host content within Facebook versus allowing traffic to go back to journalism to me that was a mistake and that mistake cost a lot to journalism and it only is it's only big enough because they're so big so I think I don't if it's proactive or not but when you're so big even a mistake that happens by mistake it's significant okay I want to talk to about these ads on the bottom of these stories you probably see them to squad bucks on squad by the way they're on CNBC side as well they're on everybody's tight so congratulations to you and oftentimes I look at these things and they are they look like articles you click on them some of them are articles some of them are not some of them were like slideshows you have to get to like the 30th 30th thing to actually get there right what's happening and how am I supposed to feel about this so Chandra I'm happy you're clicking on it it is important I'm selecting I'm clicking away by clicking too much that that's good I'll take it the way I think about it and the writable of thinks about it is we spend time making sure there's no fake news and inappropriate content and we have human beings that monitor everything that goes onto our network and but then beyond that you know it's really a mix of serious hybrid content such as CNBC but all the way to fun and entertaining stuff and I have no problem with Kim Kardashian you know some people like it so I don't think it's it's wrong to recommend fun things what we do care about is to make sure there's no inappropriate stuff on the web I never I never get to the one that gets me to click on it well the one more I see some other really interesting ways before the way there yeah the way that I never do get to the one that I did it for I think what have no idea what Pamela Anderson looks like no no nobody does I'll tell you I think that I think that you know there is a trend of clicky content I think we know companies like BuzzFeed have created a whole new trend that Millennials and younger audiences really really like I always say the office that only old people use the term clickbait young people love it it's the only way they consume the news even the New York Times have clickbait titles because people like to get in and chime in you think that you're attracting a certain type of advertiser tabouleh as opposed to a different type of you know some of the folks who are advertising for example on a Instagram or Facebook is it is it a different or different advertiser because I don't see those kinds of advertisers on those sites and I wonder is that because of the pricing what why why am I not seeing that there but I am seeing it here I think every advertiser 1-click tabouleh has an account on Facebook maybe unfortunately okay but they have 7 million advertisers we have 20,000 and you know there's still 60 times bigger than tabula so we have more more roads to go but there's no advertising work with that with us that does not have and that's to your earlier question everybody have a Google of Facebook account we just have 20,000 of them ok so I asked you a lot of a Facebook in the beginning but where do you stand on Google and is that different to you I mean do you think that they're advantaging or disadvantage to you in any way not really I think they go after a much different bucket but I do think Google is facing their own Facebook moment you know with advertising slowing down and I think they might have to introduce some sort of Libra Calibra initiation of their own trying to look for the next search engine type of growth wait a second so you think Libra is Facebook's next answer to where you find the growth I'm I I think nobody maybe I've sort of Joe likes to dislike Facebook more but but but I think that with a company like Facebook that really owns there are poo in my opinion with 2 7 billion people with so much growth in stories in asia-pacific why launch Libra why do it unless you know something that we don't know unless you need some sort of growth engine that goes beyond advertising or maybe because you see privacy looking at your business so I do think it's interesting too much Calibra is the wallet I do not understand why they need Libra and I do think Google might have to you know they spend billions of dollars on non advertising initiatives for years some of it has to pan out I'll give you a less conspiratorial view please Dave Marcus who was the man behind Libra I think I think a you had Mark Zuckerberg interested in crypto generally via Dave Marcus wanting to do something like this I think he was going to think about leaving I think if you wanted to keep him no I think that's a much more irrational version of houses on global currency that keeps one of your key employees okay you can do that because it costs nothing to do so it's like and it's like a free option and I might not bring my opinion sure but I think that's what I think that's how we got here much I think that's a much more rational I I'm with Joe and this I don't know if you do something of that magnitude to keep a person by the way if they do kudos to them from a cultural perspective for doing anything to keep people strong people but I think calibra makes sense because when you follow WeChat playbook it makes sense to honorable payments why get into crypto why getting into something that's so controversial in this world especially when you know that in the past you have things like instant articles that have cost so much attention from journalism so from my perspective Calibra makes sense Libre I would skip it yeah you

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