T.H.I.S: Social Media Accessibility

T.H.I.S: Social Media Accessibility


Smith: HI. WELCOME TO OUR SOCIAL-MEDIA ACCESSIBILITY GOOGLE+ HANGOUT. IF YOU KNOW ME, YOU KNOW THAT I AM RIDICULOUSLY EXCITED ABOUT THIS EVENT. I’M JENNIFER SMITH. I’M THE SENIOR WEB & ACCESSIBILITY STRATEGIST HERE AT DANYA INTERNATIONAL. TODAY’S HANGOUT IS THE SECOND IN DANYA INTERNATIONAL’S TECHNOLOGY, HEALTH, INNOVATION SEMINAR SERIES. IT’S ALSO KNOWN AS T.H.I.S. WE ARE REALLY, REALLY EXCITED TO TAKE PART IN GLOBAL ACCESSIBILITY AWARENESS DAY, WHICH IS A WORLDWIDE COMMUNITY-DRIVEN EFFORT WHOSE GOAL IS TO REALLY DEDICATE ONE DAY TO RAISING THE PROFILE OF AND INTRODUCING THE TOPIC OF DIGITAL ACCESSIBILITY AND PEOPLE WITH DIFFERENT DISABILITIES TO THE BROADEST AUDIENCE POSSIBLE. TODAY’S HANGOUT WILL BE A DIALOGUE ABOUT SOCIAL-MEDIA ACCESSIBILITY. WE’LL TOUCH ON SOME EMERGING TECHNOLOGY, AS WELL. WE WANT TO TALK ABOUT WHERE WE ARE TODAY, WHAT WORKS, WHAT DOESN’T WORK, HOW WE CAN IMPROVE THE CURRENT PLATFORMS AND CONTENT, AND HOW WE SHOULD TAKE ACCESSIBILITY INTO ACCOUNT WHEN WE DEVELOP NEW PLATFORMS. WITH ME TODAY IS A REALLY PHENOMENAL AND DIVERSE GROUP OF PEOPLE WHO ARE GOING TO SHARE THEIR OPINIONS, THEIR IDEAS, THEIR PERSPECTIVES FOR MOVING SOCIAL MEDIA INTO A MORE ACCESSIBLE FORMAT. SO, WE’VE GOT JUDY BREWER IS WITH THE WEB ACCESSIBILITY INITIATIVE OF THE W3C. WE HAVE KATIA ALBANESE AND HOPE ADLER FROM ePolicyWorks. VICTORIA WALES FROM GSA, THE GENERAL SERVICES ADMINISTRATION. JULIA BASCOM FROM THE AUTISTIC SELF ADVOCACY NETWORK. WE HAVE ROBERT KINGETT, JOURNALIST EXTRAORDINAIRE, FOUNDER OF THE ACCESSIBLE NETFLIX PROJECT. HE ALSO CONSULTS WITH TalkingFlix. AND THEN DAVID TIMAR, WHO IS OF CROSSWAY MEDIA. HE’S THE C.E.O. OF THAT COMPANY, AND THAT’S THE COMPANY BEHIND TalkingFlix, WHICH IS AN UPCOMING ON-DEMAND AUDIO-DESCRIBED ENTERTAINMENT SERVICE FOR THE VISUALLY IMPAIRED. FOR THE VIEWERS, YOU CAN PARTICIPATE IN TODAY’S HANGOUT ON AIR BY POSTING YOUR QUESTIONS ON THE EVENT PAGE OR YOU CAN SUBMIT THEM VIA TWITTER, USING OUR HASHTAG “DanyaTHIS.” AND DON’T FORGET TO USE THE “GAAD” HASHTAG, AS WELL. YOU CAN ALSO E-MAIL QUESTIONS TO [email protected] FOR VIEWERS WITH CPH OR CHES CREDENTIALS, YOU CAN GET ONE CONTINUING EDUCATION CREDIT UNIT BY WATCHING THIS EVENT. ALL YOU HAVE TO DO IS JUST COMPLETE THE SURVEY AT THE END. WE’LL POST THE LINK TO THE SURVEY AT THE END, BUT IT’S GONNA BE AT danya.com/THIS ON THE WEBSITE. THE HANGOUT WILL BE RECORDED, CAPTIONED, AND MADE AVAILABLE ON DANYA INTERNATIONAL’S YouTube PAGE FOR VIEWING LATER, AS WELL. AND HOPEFULLY WE’VE DONE OUR BEST TO TRY TO GET CAPTIONING ENABLED. I THINK WE’RE WAITING FOR THE CAPTIONER TO FULLY JOIN US. BUT WE’RE GONNA GET THAT LAUNCHED AS SOON AS POSSIBLE, IF IT’S NOT ALREADY LAUNCHED. AND BEFORE I GIVE EACH PANELIST THE OPPORTUNITY TO INTRODUCE THEMSELVES, I WAS GOING TO GIVE A HUGE SHOUT-OUT TO KATIA ALBANESE OF ePolicyWorks. SHE WAS MY PARTNER IN CRIME AND SHE REALLY HELPED ME GET PANELISTS TOGETHER AND PROMOTE THIS HANGOUT TO MAKE IT ALL IT CAN BE TODAY. KATIA IS JOINED WITH HER COLLEAGUE, HOPE ADLER. AND, LADIES, WOULD YOU TAKE THE FLOOR AND TELL US ABOUT SOME OF YOUR UPCOMING INITIATIVES AND WHAT YOU’VE BEEN RECENTLY UP TO? Albanese: SURE. THANK YOU SO MUCH, JENNIFER. IT’S OUR PLEASURE TO BE PART OF THIS GOOGLE HANGOUT. WE’RE VERY EXCITED TO BE ON TODAY’S PANEL AND TO HAVE THE OPPORTUNITY TO FURTHER INCREASE AWARENESS ABOUT THE ISSUE OF SOCIAL-MEDIA ACCESSIBILITY AND SOME OF THE EFFORTS THAT WE’VE BEEN INVOLVED IN. JUST TO QUICKLY TELL YOU ABOUT ePolicyWorks. HOPE AND I ARE BOTH ON THE ePolicyWorks TEAM, WHICH IS A U.S. DEPARTMENT OF LABOR OFFICE OF DISABILITY EMPLOYMENT POLICY INITIATIVE. AND SO, YOU’RE PROBABLY WONDERING, “WHY DOES AN OFFICE OF DISABILITY EMPLOYMENT POLICY IN THE DEPARTMENT OF LABOR –” YOU KNOW, WHY ARE WE INVOLVED IN THIS ISSUE OF SOCIAL-MEDIA ACCESSIBILITY? AND IT’S PRETTY SIMPLE. I THINK EVERYONE HERE TODAY KNOWS HOW INCREASINGLY WE ARE — HOW MUCH WE ARE USING SOCIAL MEDIA IN WORK TO GET JOBS — WELL, TO FIND JOBS, TO GET JOBS, ON THE JOB, FOR PROMOTIONAL ACTIVITIES, AND IT’S REALLY IN A LOT OF OUR EVERYDAY WORK ACTIVITIES. MOST OF US ARE WORKING RIGHT NOW, AND YOU’RE USING SOCIAL MEDIA, YOU KNOW, AS WE SPEAK. AND SO, IT’S REALLY IMPORTANT THAT WE TRY TO INCREASE AWARENESS AROUND THE ISSUE AND PROVIDE THE TOOLS THAT WE CAN IN ORDER TO HELP IMPROVE THE ACCESSIBILITY OF THESE TOOLS. AND SO, WITH ePolicyWorks, IT’S A POLICYMAKING EFFORT. AND THE DEPARTMENT OF LABOR IS PARTNERING WITH, YOU KNOW, OTHER FEDERAL AGENCIES, WITH KEY STAKEHOLDERS TO INFORM THE POLICY-DEVELOPMENT PROCESS AND TO USE NEW AND INNOVATIVE TOOLS TO DO SO, TO REALLY MODERNIZE HOW THE FEDERAL GOVERNMENT IS DOING ITS BUSINESS, AND TO REALLY MOVE TOWARDS THAT NEW MODEL OF FEDERAL GOVERNMENT THAT IS OPEN, PARTICIPATORY, AND TRANSPARENT. AND SO, IN DOING THAT, WE ALSO WANT TO MAKE SURE WE ARE INCLUSIVE, AND TECHNOLOGY REALLY IS NOT ONLY A PRODUCTIVITY TOOL, BUT IT CAN REALLY BE A TOOL FOR INCLUSION FOR PEOPLE WITH DISABILITIES. AND SO, IT’S REALLY, REALLY IMPORTANT THAT THE TOOLS WE USE ARE ACCESSIBLE AND THAT EVERYONE CAN USE THEM AND ACCESS, YOU KNOW, THE ACTIVITIES THAT ARE TAKING PLACE. AND WITH THAT, YOU KNOW, WHAT WE’VE STARTED TO DO IN OUR APPROACH IS REALLY JUST TO START USING THE TOOLS AND TO FIGURE OUT WHAT THE ISSUES ARE WITH THEM AND TO TALK TO OUR STAKEHOLDERS. AND SO, WE’VE BEEN HOSTING THESE ONLINE DIALOGUES, USING CROWDSOURCING TOOLS, WHICH ARE REALLY JUST THIS WAY TO GATHER INPUT AND IDEAS ONLINE FROM OUR STAKEHOLDERS AND ALL ABOUT SOCIAL-MEDIA ACCESSIBILITY. AND I’M GONNA TURN IT OVER TO HOPE, WHO’S GONNA TELL YOU A LITTLE BIT MORE ABOUT THAT. Adler: YES, WE’RE BOTH EXCITED TO BE HERE. AND I WANT TO SPEND SOME TIME JUST TALKING ABOUT OUR ONLINE DIALOGUES, WHICH IS OUR LATEST EFFORTS. WE’VE DONE 10-PLUS OVER THE LAST YEAR OR SO AND WE’VE DONE ONE WITH ASAN AND JULIA HERE ABOUT HOW TO IMPROVE ACCESSIBILITY OF ONLINE TOOLS FOR WORKERS WITH DISABILITIES. AND WE POST THAT QUESTION OUT USING A CROWDSOURCING TOOL. WE’VE WORKED WITH THE PROVIDER OF THIS CROWDSOURCING TOOL TO ENSURE ITS ACCESSIBILITY AND USABILITY BY CHANGING AND TWEAKING, TAKING THINGS OUT, MAKING SURE IT’S USABLE FOR EVERYONE AND ALL THE FEATURES ARE USABLE. SO, OUR LAST DIALOGUE WE DID WITH THE NATIONAL COUNCIL ON DISABILITY, AND TOGETHER WITH ODEP, THEY POSTED THE QUESTION OF, “WHAT ARE SOME CREATIVE SOLUTIONS THAT YOU’VE USED “TO MAKE SOCIAL MEDIA MORE ACCESSIBLE? “AND WHAT WOULD YOU RECOMMEND TO SOCIAL-MEDIA COMPANIES TO DO TO MAKE ACCESSIBLE FEATURES AND SERVICES?” AND THIS WAS POSTED FOR A TWO-WEEK PERIOD. WE DID A LOT OF OUTREACH. WE WANTED TO ENSURE THAT WE WERE REACHING THE WHOLE COMMUNITY, DISABILITY COMMUNITY. WE’VE HAD 379 USERS. 37% SELF-IDENTIFIED AS PEOPLE WITH DISABILITIES. AND ONE OF THE QUESTIONS WE ASKED IN THE REGISTRATION PROCESS WAS, “HOW IMPORTANT IS SOCIAL MEDIA TO YOU?” AND 55% OF THOSE WHO ANSWERED SAID IT WAS VERY IMPORTANT, AND ANOTHER 39% SAID, “SOMEWHAT IMPORTANT.” AND AS PART OF THAT, WE ASKED THEM WHAT THEY USED SOCIAL MEDIA FOR. AS YOU CAN IMAGINE, THINGS LIKE, “CONNECTING WITH FRIENDS, DOING MY JOB.” WE HAD SOME INTERESTING COMMENTS ON — ONE PERSON WAS USING IT TO PROMOTE A NOVEL THAT SHE WROTE, FOR HER EMPLOYMENT. ESPECIALLY THOSE WHO ARE WORKING FROM HOME, MAYBE UNABLE TO GET TO A JOB — THEY REALLY EXPRESSED THE FACT THAT IT’S BEEN THEIR WINDOW TO THE WORLD. AND THEN WE ASKED THEM WHAT THEY’D WANT THE SOCIAL-MEDIA COMMUNITY TO KNOW, THE DEVELOPERS TO KNOW ABOUT WHAT THEY DO AND HOW THEY USE SOCIAL MEDIA AND HOW THEY CAN MAKE IT MORE ACCESSIBLE. PEOPLE TALKED ABOUT VIDEO CAPTIONING, GOING FURTHER THAN 508. CONTINUING LAYOUT CHANGES ARE DIFFICULT. SO, WE GOT A LOT OF GREAT INFORMATION, AND FROM THIS INFORMATION, WE’RE GONNA BE HOSTING A SECOND DIALOGUE THAT ACTUALLY STARTS TODAY. AND IT’S GOING TO ASK THE QUESTION, MORE FOCUSED ON THE DEVELOPERS AND THE TECH SIDE, TAKING THE INFORMATION WE LEARNED FROM THE FIRST DIALOGUE, THE SUGGESTIONS, HOW PEOPLE ARE USING IT, AND ASKING THE DEVELOPERS HOW UNIVERSAL DESIGN CONCEPTS CAN BE USED TO IMPROVE SOCIAL-MEDIA ACCESSIBILITY FOR EVERYONE. WE’RE REALLY EXCITED. WE’RE ANXIOUS TO SEE WHAT’S OUT THERE, WHAT PEOPLE HAVE TO SAY. AND THAT STARTS TODAY AND IT RUNS TILL MAY 30th. YOU CAN ACCESS IT FROM OUR WEBSITE — www.epolicyworks.org. Albanese: OKAY. AND WITH THAT, JENNIFER, WE’LL TURN IT BACK TO YOU. Smith: OKAY. THANK YOU. I’D LIKE TO LET OUR OTHER PANELISTS TAKE A MINUTE TO INTRODUCE THEMSELVES AND GIVE US A BIT OF BACKGROUND ON THEMSELVES. JUDY, I’LL LET YOU TAKE THE FLOOR FIRST. Brewer: SURE, YEAH. AND THANK YOU, JENNIFER AND KATIA AND HOPE. AND GREETINGS TO EVERYBODY ON GLOBAL ACCESSIBILITY AWARENESS DAY. GREAT TO BE HERE. I WORK WITH W3C. I’M THE DIRECTOR OF THE WEB ACCESSIBILITY INITIATIVE HERE. AND WE WORK ON A LOT OF DIFFERENT LAYERS OF THINGS THAT HELP SUPPORT ACCESSIBILITY ON THE WEB, INCLUDING SOCIAL MEDIA. AND SOME OF THAT IS — WE WORK TO ENSURE THAT EVERY STANDARD COMING OUT, EVERY NEW TECHNOLOGY STANDARD COMING OUT OF W3C, EVERY WEB STANDARD CAN SUPPORT ACCESSIBILITY. WE ALSO DEVELOPED SOME ACCESSIBILITY SPECIFICATIONS, SUCH AS ARIA AND IndieUI THAT CAN HELP WITH MOBILE ACCESSIBILITY AND THAT ALSO CAN SUPPORT SOCIAL… WE DEVELOP GUIDELINES, SUCH AS THE WEB-CONTENT ACCESSIBILITY GUIDELINES, WHICH ARE ACTUALLY A REQUIRED USE IN A LOT OF SETTINGS AND CAN GREATLY HELP ACCESSIBILITY OF SOCIAL MEDIA. GUIDELINES FOR BROWSERS AND MEDIA AND MOBILE AND AUTHORING ON THE WEB, AND THAT APPLIES TO BLOGGING WIKIS AND A LOT OF SOCIAL TOOLS. WE DEVELOP RESOURCES FOR HELPING EVALUATE WEB ACCESSIBILITY AND FOR SPREADING MORE EDUCATION AND AWARENESS ABOUT THAT, INCLUDING THE BENEFITS OF USING STANDARDS, HOW THAT CAN ACCELERATE THE PACE OF ACCESSIBILITY WHEN PEOPLE HAVE A COMMON STANDARD THEY’RE DESIGNING TO. AND WE ALSO COORDINATE SOME WITH ADVANCED RESEARCH AND DEVELOPMENT AND WE DO THAT WITH THE HELP OF A LOT OF WONDERFUL PEOPLE AROUND THE WORLD. AND THERE’S PLENTY OF ROOM AT THE TABLE TO JOIN ON THAT AND CONTINUE WORKING ON ISSUES, INCLUDING IN THE AREA OF SOCIAL MEDIA. SO, HAPPY TO BE HERE. Smith: SORRY. I WAS ON MUTE. VICTORIA, WOULD YOU LIKE TO TAKE THE FLOOR AND GIVE US A LITTLE BIT OF BACKGROUND ON YOURSELF? Wales: SURE. AND I’M GLAD YOU MENTIONED THE MUTE FUNCTIONALITY, ‘CAUSE I WAS ALSO ON MUTE. IT IS TRULY AN HONOR TO BE HERE WITH YOU ALL TODAY. MY NAME’S VICTORIA WALES AND I’M BILINGUAL WEB CONTENT MANAGER FOR usa.gov AND gobiernoUSA.gov, THE SISTER SPANISH SITE. THEY’RE BOTH PART OF THE GENERAL SERVICES ADMINISTRATION. AND I WORK IN A COUPLE OF DIFFERENT — I WORK ON A COUPLE OF DIFFERENT TEAMS FOR usa.gov AND GOBIERNO. SOME OF IT IS, YOU KNOW, OUR MARKETING TEAM, OUR SOCIAL-MEDIA TEAM, AND OUR ACCESSIBILITY TEAM. AND MY BACKGROUND AND PERSPECTIVE ON IT IS AS A WEB-CONTENT MANAGER PROVIDING CONTENT THAT IS ACCESSIBLE TO ALL THAT IS ALSO, YOU KNOW, ABSOLUTELY INCLUSIVE OF, YOU KNOW, LANGUAGE PROFICIENCIES AND, CERTAINLY, YOU KNOW, USEFUL INFORMATION THAT’S SOURCED, YOU KNOW, FROM THE GOVERNMENT THAT IS ALL AROUND, YOU KNOW, PUBLIC-SERVICE PRODUCTS, SIGNING UP FOR, YOU KNOW, DIFFERENT GOVERNMENT SERVICES, AND PROVIDING THAT IN A WAY THAT’S ACCESSIBLE. AND AT GSA, WE HAVE A VERY ROBUST ACCESSIBILITY TEAM THAT WORKS ACROSS DIFFERENT TEAMS TO PROVIDE WEB CONTENT THAT IS ACCESSIBLE. AND WE’VE WORKED ON A NUMBER OF DIFFERENT PROJECTS TO — ALSO, YOU KNOW, INTER-AGENCY PROJECTS THAT HAVE LEANT THEMSELVES TO INFLUENCE OTHER AGENCIES AND WORK AND COLLABORATE WITH OTHER AGENCIES TO PROVIDE MORE ACCESSIBLE CONTENT AND CERTAINLY ON SOCIAL MEDIA. WE’VE DONE THAT IN A VARIETY OF WAYS. SO, THANK YOU FOR HAVING ME TODAY. Smith: THANK YOU, VICTORIA. ROBERT, OUR JOURNALIST EXTRAORDINAIRE, WOULD YOU TAKE THE FLOOR AND JUST INTRODUCE YOURSELF REAL QUICKLY? Kingett: SURE. MY NAME IS ROBERT KINGETT. AND I GUESS I AM A JOURNALIST EXTRAORDINAIRE, BECAUSE I COVER A LOT OF DIFFERENT THINGS. I DO, PRIMARILY, DISABILITY NEWS, DISABILITY ISSUES, AND I DO LGBT ISSUES ALSO. AND I’VE STARTED A GRASSROOTS ADVOCACY CAMPAIGN CALLED THE ACCESSIBLE NETFLIX PROJECT. AND BECAUSE I DO UTILIZE A LOT OF TECHNOLOGY, I’M ALSO A CONSULTANT FOR CROSSWAY MEDIA SOLUTIONS. AND I USE SOCIAL MEDIA A LOT FOR PROMOTION, TO CONNECT TO A LOT OF PEOPLE IN A LOT OF INDUSTRIES, BECAUSE AS A JOURNALIST, YOU REALLY HAVE TO KNOW HOW TO MAKE CONNECTIONS, AND SOCIAL MEDIA HELPS OUT A LOT IN THAT REGARD. AND IT ALSO HELPS TO KEEP TRACK OF TRENDS AND UPCOMING CHANGES IN TECHNOLOGY. THAT HELPS ON THE CONSULTING SIDE OF THINGS ALSO. AND, LIKE I SAID, IT HELPS FOR PROMOTION. SO, I USE SOCIAL MEDIA A LOT FOR A LOT OF DIFFERENT AREAS. Smith: THANK YOU, ROBERT. AND I THINK I’LL TRANSITION THAT NOW TO DAVID TIMAR. HE IS YOUR PARTNER IN CRIME TO HELP DEVELOP TalkingFlix. DAVID. Timar: YES, JENNIFER. THANK YOU. HI, EVERYONE. YES, SO, MY NAME IS DAVID TIMAR. I’M THE C.E.O. OF CROSSWAY MEDIA SOLUTIONS. AND WE’RE IN THE PROCESS OF LAUNCHING A PRODUCT SERVICE CALLED TalkingFlix, WHICH IS FOCUSING ON A VERY SMALL PORTION OF ACCESSIBILITY, IF YOU WISH, WHICH IS ACCESSIBLE ENTERTAINMENT. WE’RE TRYING TO MAKE AUDIO-DESCRIBED CONTENT AVAILABLE TO THE BLIND COMMUNITIES WORLDWIDE, WHICH IS SOMETHING THAT A LOT OF PEOPLE HAVE BEEN DREAMING ABOUT, TRYING TO DO, BUT NOBODY’S REALLY BEEN ABLE TO ACCOMPLISH IT. AND WE’VE BEEN WORKING ON THIS FOR OVER A YEAR NOW, AND IT LOOKS LIKE WE’RE GONNA BE THE FIRST ONES ON THE MARKET. AND I REALLY APPRECIATE, YOU KNOW, ROBERT’S KIND WORDS. HE’S BEEN A GREAT CONSULTANT FOR US. WE’VE BEEN WORKING TOGETHER FOR OVER SIX MONTHS NOW. AND HE’S HELPED US GET A LOT OF TRACTION IN THE COMMUNITY. I THINK, AS HE MENTIONED, SOCIAL MEDIA IS AN IMPORTANT FACTOR IN EVERYBODY’S LIVES AND IN EVERYBODY’S BUSINESS FOR PROMOTION, FOR CONNECTING WITH THE END USERS. AND WHAT WAS INTERESTING ABOUT THE SOCIAL-MEDIA ASPECT OF REACHING THIS COMMUNITY IS JUST HOW AMAZINGLY THEY USE TWITTER, FOR EXAMPLE. I’VE NEVER THOUGHT ABOUT THAT BEFORE UNTIL I MET ROBERT. SO, SOCIAL MEDIA, I THINK, IS A REALLY IMPORTANT ASPECT. I’M REALLY CURIOUS TO SEE WHERE THINGS ARE GONNA PROGRESS IN THE NEXT YEAR OR SO IN TERMS OF ACCESSIBILITY. I THINK THE SITUATION IS NOT AS GOOD AS IT SHOULD BE. I SEE SIGNS THAT IT’S GOING TO IMPROVE, BUT I HAVE A FEELING IT’S GONNA GET WORSE BEFORE IT GETS BETTER. SO, I’M HAPPY TO BE HERE AND I’M HAPPY TO DISCUSS THIS WITH YOU GUYS. THANK YOU, JENNIFER. Smith: THANK YOU, DAVID. AND, JULIA, LAST BUT CERTAINLY NOT LEAST, WOULD YOU TAKE THE FLOOR AND TELL US A LITTLE BIT ABOUT YOURSELF AND ASAN? OH, YOU’RE ON MUTE. Bascom: THERE WE GO. SORRY ABOUT THAT. HELLO. MY NAME IS JULIA BASCOM, AND I’M DIRECTOR OF PROGRAMS FOR THE AUTISTIC SELF ADVOCACY NETWORK. THAT MEANS I DIRECT OUR TECHNICAL-ASSISTANCE PROJECTS, OUR COMMUNICATIONS AND PUBLICATIONS, CHAPTERS, AND JUST OUR GENERAL COMMUNITY ENGAGEMENT. THE AUTISTIC SELF ADVOCACY NETWORK IS A NATIONAL GRASSROOTS NONPROFIT RUN BY AND FOR AUTISTIC PEOPLE, SPEAKING FOR OURSELVES, AND ADVOCATING FOR SYSTEMS CHANGE. OUR MEMBERSHIP CONSISTS OF AUTISTIC ADULTS AND ALLIES, AND ALL OF OUR LEADERSHIP, INCLUDING ME, MYSELF, ARE AUTISTIC. WE’VE DONE SOME WORK ON COGNITIVE ACCESSIBILITY, PARTICULARLY COGNITIVE ACCESSIBILITY IN AN ONLINE CONTEXT. AND I THINK KATIA AND HOPE TALKED A LITTLE BIT ABOUT THAT, ABOUT SOME OF OUR JOINT WORK THERE. AND WE ALSO, BOTH AS A COMMUNITY AND AS AN ORGANIZATION, HAVE A TREMENDOUS AND SOMEWHAT UNIQUE AMOUNT OF EXPERIENCE WITH SOCIAL MEDIA, BOTH IN AND OF ITSELF, AS AN ORGANIZATIONAL TOOL, AND AS DISABLED PEOPLE NEEDING ACCESS. AND THAT’S MAINLY WHAT I’LL BE SPEAKING TO TODAY. JENNIFER, I THINK YOU’RE STILL ON MUTE. Smith: THANK YOU. OKAY, SO, THANK YOU AGAIN, EVERYONE, FOR JOINING THE PANEL AND FOR KEEPING ME ON MY TOES. FOR THOSE OF YOU WATCHING, YOU KNOW, WE ARE AWARE OF SOME OF THE ACCESSIBILITY ISSUES WITH HANGOUTS. WE’VE DONE OUR BEST TO TRY TO OVERCOME THOSE AS MUCH AS POSSIBLE, BUT, AGAIN, THAT’S KIND OF WHY WE’RE HERE TODAY — TO FIGURE OUT WHAT WORKS, WHAT DOESN’T WORK, HOW WE CAN PUSH THE BOUNDARIES, HOW WE CAN MAKE THINGS BETTER. IF YOU CAN, PLEASE REACH OUT TO US SO WE CAN WORK WITH YOU TO TRY TO ASSIST. THERE’S THE Q&A PART. YOU CAN E-MAIL [email protected] YOU CAN TWEET THE DanyaTHIS HASHTAG. WE DEFINITELY WANT TO TRY TO MAKE THIS AS ACCESSIBLE AS POSSIBLE SO EVERYBODY CAN JOIN IN AND SUBMIT QUESTIONS. SO, DON’T FORGET — QUESTIONS — DanyaTHIS HASHTAG. SO, LET’S GO AHEAD AND JUST JUMP INTO THE DISCUSSION WITH A QUESTION THAT MAY PROVIDE PEOPLE NEW TO THE TOPIC OF ACCESSIBILITY WITH A STRONGER FOUNDATION. JUDY, I’M GONNA THROW THIS TO YOU. CAN YOU GIVE US A QUICK SYNOPSIS OF WHAT DOES IT MEAN TO BE ACCESSIBLE? Brewer: SURE, YEAH. SO, WE OFTEN TALK ABOUT THIS IN TERMS OF THE WEB IN GENERAL, AND IT’S REALLY THE SAME FOR SOCIAL MEDIA. YOU CAN THINK OF IT FROM A PERSPECTIVE OF THERE’S A LOT OF HUMAN VARIABILITY, AND SOMETIMES, THAT GETS OVERLOOKED IN THE DESIGN PROCESS, BUT IT’S VERY IMPORTANT TO BEAR IT IN MIND. SO IT CAN BE THAT, YOU KNOW, PEOPLE ARE ACCESSING YOUR SOCIAL-MEDIA SITE, YOU KNOW, WITH SOME HEARING OR COGNITIVE, NEUROLOGICAL… PHYSICAL. AND IF YOU WANT YOUR SOCIAL — WHATEVER — BE INCLUSIVE, NOT TO BE SHUTTING PEOPLE OUT, THEN YOU HAVE TO PAY ATTENTION IN YOUR…ALL OF THAT. THERE’S A LOT OF PEOPLE WITH DISABILITIES. THERE’S ABOUT A BILLION OF US IN THE WORLD, 1 OUT OF EVERY 7 PEOPLE, AND MAY HAVE — BE AFFECTING OUR ACCESS TO TECHNOLOGY. AND SO, IN A SOCIAL-MEDIA SETTING, YOU NEED TO THINK IF YOU HAVE IMAGES, THAT THERE MAY NEED TO BE DESCRIPTIONS OF THOSE. AND THERE’S A LOT OF IMAGE SHARING THAT GOES ON IN SOCIAL MEDIA, SO THERE NEED TO BE EASILY BUILT-IN WAYS TO ADD DESCRIPTIONS OF IMAGES WHEN PEOPLE ARE SHARING THOSE. IF THERE’S AUDIO, THERE NEEDS TO BE CAPTIONING. IF THERE’S A COMPLEX USER INTERFACE OF THE COMPLEX SITE, YOU NEED TO THINK ABOUT EASE OF NAVIGABILITY IN THE SITE THERE. IF ANY KIND OF APPS THAT ARE RUNNING IN THE SPACE, YOU NEED TO MAKE SURE THAT THOSE CAN WORK WITH ASSISTIVE TECHNOLOGIES THAT SOME PEOPLE WITH DISABILITIES MAY BE USING. YOU NEED TO THINK IF THERE’S SOMETHING FLASHING ON THE SITE, THAT COULD CAUSE A SEIZURE, SO YOU DON’T WANT TO HAVE THINGS FLASHING OUTSIDE OF CERTAIN FREQUENCY RANGES. IT CAN MAKE SENSE, IN SOME CASES, TO THINK ABOUT THE LANGUAGE LEVEL IN SOME SITES SO IT’S NOT MORE COMPLEX THAN IS NEEDED FOR CERTAIN THINGS. SO, THE GOOD NEWS IS THAT THERE ARE RESOURCES, SUCH AS WEB-CONTENT- ACCESSIBILITY GUIDELINES, THAT TAKE ALL OF THOSE ISSUES AND BUNDLE THEM IN ONE PLACE. AND IF YOU FOLLOW SOME GUIDELINES, THEN YOU KNOW THAT THOSE THINGS CAN BE TAKEN CARE OF. AND IF YOU HAVE INTERACTIVE ASPECTS, YOU CAN LOOK AT THE AUTHORING GUIDELINES, AND THAT’S RELEVANT. BUT THE IMPORTANT THING IS TO THINK ABOUT HOW DIFFERENT HUMANS CAN BE WHEN YOU’RE IN A DESIGN APPLICATION AND TO USE THE AVAILABLE RESOURCES AND TO THINK, FROM THE BEGINNING, “WE WANT ANYTHING WE’RE DOING IN SOCIAL MEDIA TO BE ACCESSIBLE “TO THIS FULL, WONDERFUL RANGE OF HUMANS WE’VE GOT ON THIS PLANET.” Smith: BRILLIANTLY SAID. THANK YOU SO MUCH, JUDY. AND SO, LET’S ASK SOME OF OUR PANELISTS ADDITIONAL QUESTIONS. SO, KATIA AND HOPE, FROM YOUR EXPERIENCE, WHY DO YOU THINK DEVELOPERS, COMPANIES, PEOPLE SHOULD EVEN BE CONCERNED WITH MAKING SOCIAL MEDIA AND EMERGING TECHNOLOGY ACCESSIBLE? SOME PEOPLE MIGHT JUST SAY, “IT’S NOT WORTH THE EFFORT TO MAKE IT ACCESSIBLE.” Albanese: WE HOPE NOBODY WOULD SAY THAT. BUT THE REALITY IS — YOU KNOW, THIS IS A LARGE PERCENTAGE OF OUR POPULATION. PEOPLE WITH DISABILITIES MAKE UP ABOUT 20% OF, YOU KNOW, THE POPULATION OF THE UNITED STATES. AND AN EVEN GROWING NUMBER OF SOCIAL-MEDIA USERS AND ONE OF THE LARGEST GROWING GROUPS FOR SOCIAL MEDIA ARE OLDER AMERICANS. AND STATISTICS SHOW THAT THERE ARE — THAT MORE THAN 50% OF INDIVIDUALS OVER 60 YEARS OLD, I BELIEVE, HAVE A DISABILITY. AND SO, IF YOU LOOK AT THAT GROUP, NOT ONLY IS IT A MARKET FOR VENDORS, SO AS FAR AS, YOU KNOW, FOR THEIR BUSINESS MODEL AND FOR, YOU KNOW, A JUSTIFICATION IN WHY THEY WOULD WANT TO REACH THAT AUDIENCE, BUT IT’S ALSO JUST A TOOL FOR INCLUSION. AND IT’S REALLY IMPORTANT TO DEVELOP THESE TOOLS SO THAT EVERYONE CAN USE THEM. AND WE’RE SEEING MORE AND MORE THE USE OF SOCIAL MEDIA NOT JUST FOR PEER-TO-PEER CONNECTION BUT FOR EMERGENCY SITUATIONS. AS WE MENTIONED EARLIER, FOR EMPLOYMENT, FOR, YOU KNOW, HEALTHCARE-RELATED ACTIVITIES. AND THERE ARE JUST NUMEROUS REASONS WHY SOCIAL MEDIA NEEDS TO BE — AND ALL OF THE SOCIAL-MEDIA TOOLS NEED TO BE ACCESSIBLE SO THAT EVERYONE CAN USE THEM. AND WHEN WE TALK ABOUT THE DISABILITY COMMUNITY, I THINK SOMETIMES, THOSE THAT ARE — WELL, FOR THE DISABILITY COMMUNITY, IT DOESN’T JUST MEAN PEOPLE WHO ARE BORN WITH DISABILITIES. PEOPLE ACQUIRE DISABILITIES THROUGH LIFE, FROM JUST THROUGH NATURAL AGING, THROUGH ACCIDENTS. WE HAVE LOTS OF WOUNDED WARRIORS WHO ARE COMING BACK WITH, YOU KNOW, NEW DISABILITIES. AND SO, THIS IS A VERY LARGE POPULATION, AND IT’S VERY IMPORTANT FOR US TO BE INCLUSIVE FOR THAT REASON. DO YOU HAVE ANYTHING TO SAY? Adler: NO. THAT’S IT. Smith: OKAY. THANK YOU. JULIA, WOULD YOU LIKE TO ADDRESS THAT QUESTION? WHY SHOULD PEOPLE WORRY ABOUT MAKING SOCIAL MEDIA ACCESSIBLE? Bascom: YEAH. TO BE HONEST, KATIA SAID MOST OF WHAT I WAS GONNA SAY. BUT, I MEAN, I WAS JUST GONNA SAY IT’S VERY SIMPLE. 1 OUT OF EVERY 5 AMERICANS ARE DISABLED. IF YOU EXCLUDE OR IF YOU IGNORE PEOPLE WITH DISABILITIES OR IF YOU MAKE YOUR PRODUCT INACCESSIBLE, YOU’RE CUTTING OFF 25% OF YOUR AUDIENCE, AND THAT’S NOT A VERY SMART DECISION AT ALL. THE OTHER THING I WAS JUST GONNA SAY IS — I WANTED TO EMPHASIZE THE POINT ABOUT, YOU KNOW, PEOPLE ACQUIRE DISABILITIES. THROUGHOUT THE LIFE-SPAN, A LOT OF PEOPLE ACQUIRE DISABILITIES DUE TO AGING. AND A LOT OF WHAT WE’RE GONNA TALK ABOUT TODAY — IT’S REALLY JUST BASIC USER-FRIENDLINESS. IT’S NOT EVEN A BUNCH OF SPECIAL ACCOMMODATIONS THAT ONLY SERVE A SMALL PERCENTAGE OF THE POPULATION. IT’S REALLY SOMETHING THAT HELPS A LOT OF PEOPLE. IT’S REALLY JUST BEST PRACTICE. Smith: WELL SAID. KATIA, DID YOU HAVE SOMETHING ELSE YOU WANTED TO ADD? Albanese: YES. FROM THE TECH-INDUSTRY PERSPECTIVE, I THINK IT’S ALSO VERY IMPORTANT FOR VENDORS TO UNDERSTAND — AND I’M SURE MOST OF THEM ARE WELL-AWARE THAT RETROFITTING CAN BE VERY EXPENSIVE. AND RETROFITTING IS, YOU KNOW, THE PROCESS OF ADJUSTING OR RECONFIGURING THEIR TECHNOLOGY TO DEAL WITH USABILITY ISSUES. SO, IF, YOU KNOW, THE ISSUE OF ACCESSIBILITY AND UNDERSTANDING WHAT IT MEANS TO CREATE AN ACCESSIBLE PRODUCT IS THOUGHT ABOUT IN EACH OF THE PIECES OF THE PRODUCT-DEVELOPMENT LIFE CYCLE, FROM CONCEPTUALIZATION TO PLANNING TO DESIGN, IMPLEMENTATION, TESTING, AND DEPLOYMENT, THERE ARE DEFINITE COST BENEFITS, PROVEN COST BENEFITS. AND THAT’S ANOTHER REASON WHY WE THINK IT’S REALLY IMPORTANT THAT SOCIAL-MEDIA COMPANIES THINK ABOUT THIS FROM THE CONCEPT. Adler: AND FROM AN EXAMPLE, WE USE OUR CROWDSOURCING TOOL. ONE OF THE THINGS THAT WE WORKED THROUGH WITH THEM, INITIALLY, WHEN WE STARTED LOOKING TO USE THEIR PRODUCT WAS — THEY HAVE A VOTING TAB, AND THE VOTING TAB WAS SITUATED BEFORE THE TEXT OF THE RESPONSE OF THE IDEA. SO IF YOU HAD A SCREEN READER, YOU HEARD THE VOTE — VOTE YES, NO — BEFORE YOU HEARD THE IDEA. SO, IT WAS A VERY SIMPLE CHANGE, AND IT COULD HAVE BEEN SOMETHING THAT WOULD HAVE BEEN DISCOVERED EARLIER ON IN THE PROCESS, INSTEAD OF HAVING TO RETROFIT AND GO MOVE THE VOTING FROM BEFORE TO AFTER, WHICH THEY DID GO AHEAD AND DO FOR US, BUT I THINK IT’S A GOOD EXAMPLE OF HOW, LIKE JULIA WAS SAYING, IT’S NOT ROCKET SCIENCE. SOME OF THIS STUFF IS JUST SIMPLE DESIGN. Smith: WELL SAID. AND I THINK IT’S DESIGN THAT CAN HELP EVERYONE AND NOT JUST PEOPLE WHO ARE TECHNICALLY CLASSIFIED AS DISABLED. SO, MOVING ON, LET’S HEAR FROM ROBERT. WHAT DO YOU THINK ARE SOME OF THE BIGGEST ACCESSIBILITY CHALLENGES OF SOCIAL MEDIA AND EMERGING TECHNOLOGY AS YOU’VE SEEN THEM? Kingett: I THINK THAT SOME OF THE BIGGEST ACCESSIBILITY CHALLENGES TO DATE ARE THE INCREASING USE OF CAPTIONS AND DEVELOPERS NOT IMPLEMENTING ACCESSIBLE ELEMENTS INTO THEIR SOCIAL-MEDIA PAGES, LIKE INACCESSIBLE FLASH ELEMENTS, INACCESSIBLE CAPTIONS THAT DON’T HAVE AN AUDIO FUNCTION OR HAVE A REALLY, REALLY HARD-TO-HEAR AUDIO FUNCTION. Smith: THANK YOU. VICTORIA, AS THE HEAD OF — YOU KNOW, YOU’RE OUT THERE IN SOCIAL-MEDIA LAND FOR usa.gov AND gobierno.gov. WOULD YOU LIKE TO SPEAK TO THIS, SOME OF THE BIGGEST CHALLENGES THAT YOU’VE SEEN? Wales: ABSOLUTELY. I THINK THAT ROBERT PUT IT VERY NICELY, BECAUSE, IN FACT, I HAVE MADE IT MY MAIN PRIORITY TO ADDRESS CAPTIONING FOR OUR AGENCY AND THE KIND OF WORK WE DO. SO, AS A GOVERNMENT — THE OFFICIAL PORTAL OF THE U.S. GOVERNMENT, WE REALLY TRY TO BE A STEWARD AND A LEADER IN INFLUENCING AND ALSO COLLABORATING WITH, YOU KNOW, NOT ONLY OUR CONTENT BUT OTHER AGENCIES. AND SOME OF THE WORK THAT I’VE PERSONALLY DONE HAS BEEN CREATE A LOT OF RELATIONSHIPS WITH OTHER FOLKS WHO MANAGE, FOR EXAMPLE, YouTube CHANNELS AND, YOU KNOW, PROVIDE SOME REALLY GREAT CONTENT, BECAUSE OUR MISSION IS, OBVIOUSLY, FOR THE GENERAL PUBLIC. SO, IN THAT, WE ARE AND WE TRY VERY MUCH TO BE INCLUSIVE. SO, WE HAVE A LOT OF CONVERSATIONS ON HOW CAPTIONING, YOU KNOW, AND AUDIO DESCRIPTIONS AND TRANSCRIPTS NEED TO BE PART OF THE PROJECT FROM THE ONSET AND NOT AN AFTERTHOUGHT, AND THIS IS WHY. AND PART OF, YOU KNOW, THAT PART IS ALSO SELLING WHY THIS IS IMPORTANT. NOT BECAUSE A LOT OF THESE AGENCIES DON’T THINK IT IS, BUT, RATHER, THEY SEE IT AS A RESOURCE PROBLEM. AND I SAY TO THEM, YOU KNOW — I HAVE THE ADDITIONAL ADVANTAGE WHEN I SAY, YOU KNOW, ALL INCLUSIVE. AND YOU ALL PUT IT REALLY NICELY ABOUT, YOU KNOW, IT’S NOT JUST FOLKS WITH DISABILITY, BUT IT’S ALSO FOLKS THAT, PERHAPS, ENGLISH IS NOT THEIR FIRST LANGUAGE. SO WE TRY A LOT TO MAKE THE RECOMMENDATIONS IN VIDEO, ON SOCIAL MEDIA. YOU KNOW, DON’T BE CLEVER, WRITE IN VERY PLAIN LANGUAGE, TRY TO DESCRIBE THE IMAGE WHEN YOU CAN. CERTAINLY, YOU KNOW, I SEE SOME OF THE CHALLENGES OF SOCIAL MEDIA IS WHEN IT’S BECOMING MORE VISUAL, AND YOU WANT TO EXPLAIN A CONCEPT IN AN INFO GRAPHIC. YOU NEED TO PROVIDE THAT TRANSCRIPT TO THAT INFO GRAPHIC, AND THERE’S A GREAT WAY TO DO THAT. AND THAT’S GREAT CONTENT THAT YOU CAN, YOU KNOW, REPURPOSE AND USE, AS WELL. AND IT’S NOT THAT HARD TO DO. CERTAINLY, AS A CONTENT MANAGER, I ALSO HAVE THE BENEFIT OF SEEING THE OTHER SIDE OF THINGS, WHEN FOLKS ARE SAYING, “WELL, YOU KNOW, IT’S REALLY EXPENSIVE TO DO OR IT TAKES TOO MUCH TIME.” ACTUALLY, IT DOESN’T. THERE ARE A LOT OF GREAT TOOLS AND, CERTAINLY, FOLKS THAT, YOU KNOW, ARE MORE EXPERTS ON THE TECH SIDE THAT CAN HELP YOU. AND WE HAVE THOSE RESOURCES THERE. AND PART OF IT IS SPREADING THE WORD FOR THAT, TOO. SO, ON SOCIAL MEDIA, WE ALSO — AMONGST SENDING MESSAGES AND, YOU KNOW, PROMOTING GREAT CONTENT FOR GOVERNMENT SERVICES, WE ALSO ANSWER QUESTIONS AND WE TAKE THE TIME TO TRY TO FIGURE OUT AND HIGHLIGHT, YOU KNOW, WHAT PEOPLE ARE TALKING ABOUT IN SOCIAL MEDIA. AND TO KIND OF LOOP BACK INTO THE VIDEO PORTION THAT WE WERE TALKING ABOUT, THE CAPTIONING, ONE OF THE THINGS THAT I’VE BEEN PUSHING FOR WAS TO ADD A PLAYLIST TO usa.gov ON AMERICAN SIGN LANGUAGE VIDEOS THAT ARE ALSO CLOSED CAPTIONING AND THAT FIT THE CRITERIA THAT WE HAVE, THAT WE THINK IS IMPORTANT TO INCLUDE SO FOLKS CAN SEE THAT, YOU KNOW, WE’RE TRYING REALLY HARD TO BE INCLUSIVE. AND ON GOBIERNO, YOU KNOW, THE SPANISH-LANGUAGE SITE, WE ALSO TRY TO DO THAT, TOO, BECAUSE THE LANGUAGE BARRIER IS ALSO, YOU KNOW, A BIT OF A CHALLENGE FOR THIS GROUP. AND THEN, FURTHERMORE, ON DigitalGov, WE’RE GONNA BE HOSTING SOME GOOD CONTENT ON SOME OF THESE ITEMS AND WRITTEN BY, YOU KNOW, OUR EXPERTS WHO WORK ON THIS EVERY DAY. Smith: FABULOUS. THANK YOU, VICTORIA. AND, KATIA AND HOPE, I THINK THIS REALLY TIES IN WELL WITH THE DIALOGUE THAT YOU JUST HAD ONLINE. WHAT ARE SOME OF THE BIGGEST ACCESSIBILITY CHALLENGES OF SOCIAL MEDIA AND EMERGING TECHNOLOGY? Albanese: WELL, MANY OF THE ISSUES ARE ACTUALLY CONTENT-BASED, WHICH IS SOMETHING THAT VICTORIA JUST COVERED. NOW, A LOT OF WHAT WE AS INDIVIDUALS CAN CONTROL — YOU KNOW, DON’T NEED TO BE A TECHNOLOGY PROVIDER, BUT THINGS THAT WE CAN CONTROL ARE IN CONTENT AND THE WAY CONTENT IS DISPLAYED OR PRESENTED. SO THAT’S ONE OF THE ISSUES. MANY OF THE COMPLAINTS AND ISSUES CITED WERE AROUND CONTENT. BUT ANOTHER EXAMPLE — TECHNICAL EXAMPLE IS REGARDING LOG IN AND ACCESS TO ENTER A TOOL. AND, AS WE ALL KNOW, JUST ABOUT EVERYTHING THESE DAYS HAS A USER NAME AND PASSWORD ASSOCIATED WITH IT. AND, YOU KNOW, IN ORDER TO ACCESS THEM FULLY, YOU HAVE TO GET THROUGH THAT PIECE, AND THAT CAN SOMETIMES BE A BARRIER. CAPTCHA AND OTHER SECURITY PROTOCOLS REALLY DO OFFER A BARRIER TO A LOT OF PEOPLE WITH DISABILITIES, FROM PEOPLE WITH LEARNING DISABILITIES, INTELLECTUAL DISABILITIES TO VISUAL DISABILITIES. AND SO, COMING UP WITH ANOTHER SECURITY PROTOCOL IS SOMETHING THAT WE’RE DEFINITELY ENCOURAGING THE COMPANIES TO DO, MAKING THAT LOG-IN PROCESS EASIER. Adler: AND JUST FROM THE DIALOGUE, AS YOU WERE MENTIONING, SOME OF THE FOR-THE-TOP IDEAS, I THINK MANY OF WHICH HAVE ALREADY BEEN ADDRESSED OR MENTIONED, WAS THE ALT TEXT, MAKING SURE THAT EVERYTHING HAS ALT TEXT — ALL PHOTOS, INFO GRAPHICS, JUST AS WE MENTIONED, GIVING THE USER THE ABILITY TO CHANGE WHAT’S DISPLAYED ON THE SCREEN, WHETHER IT’S FONT SIZE, WHETHER IT’S COLOR. A LOT OF THESE SOCIAL-MEDIA TOOLS DON’T HAVE A LOT OF CONTROL BY THE USER, SO THAT WAS A BIG SUGGESTION. CAPTIONING, WHICH WE’VE, YOU KNOW, ALL TALKED ABOUT ON YouTube. AND THEN EMPLOYMENT. SINCE WE’RE EMPLOYMENT-FOCUSED, A LOT OF THE TOOLS HAVE TIME-OUTS, ESPECIALLY FOR APPLICATIONS, WHICH CAN MAKE IT DIFFICULT FOR THOSE WHO MAYBE NEED A LITTLE BIT MORE TIME. SO THAT WAS ONE OF THE NUMBER-ONE IDEAS THAT CAME OUT OF OUR DIALOGUE WAS TRYING TO GET RID OF SOME OF — OR INCREASING THE APPLICATION TIME-OUTS FOR EMPLOYMENT, SPECIFICALLY. Smith: AWESOME. THANK YOU SO MUCH. WE’RE GONNA TAKE A QUICK BREAK AND HAVE AN AUDIENCE QUESTION. WE HAD SOMEBODY POST THE QUESTION OF, “WHEN YOU’RE DEVELOPING AN ACCESSIBLE PLATFORM OR A SITE, “CAN SOMEONE ASSUME THAT ONCE SOMETHING IS SUCCESSFUL, IT’S ALWAYS SUCCESSFUL, IT’S ALWAYS GONNA BE THAT WAY?” AND I THINK THIS ESPECIALLY PLAYS INTO SOCIAL MEDIA BECAUSE SO MUCH CONTENT IS DEVELOPED BY THE INDIVIDUAL. DAVID, DID YOU WANT TO COMMENT ON THIS? Timar: SURE, I’LL TRY. I THINK I CAN RELATE TO THIS FROM THE SCREEN-READER STANDPOINT AND THE DEVELOPMENT STANDPOINT. WHENEVER WE DEVELOPED SOMETHING, FOR EXAMPLE, A YEAR AGO, THE WAY THE BROWSERS CHANGE, THE WAY THINGS THAT YOU PUT IN YOUR SITE — YOU KNOW, jQUERY AND DIFFERENT TYPES OF PLUG-INS — ANYTHING YOU CHANGE IN THE FUTURE CAN ACTUALLY AFFECT THE ACCESSIBILITY OF THAT SITE. SO IF YOU’VE DEVELOPED THE SITE AND, FOR EXAMPLE, YOU’VE CREATED A BUTTON THAT WILL ALLOW THE USER TO INCREASE THE FONT SIZES OR CHANGE THE CONTRAST, AND A YEAR LATER, YOUR DEVELOPER TEAM DECIDES, “OKAY, WE’RE GONNA UPGRADE THE SITE TO, YOU KNOW, HTML5” OR ADD A NEW STANDARD TO IT OR ADD A NEW FEATURE TO IT, THAT SINGLE CHANGE CAN ACTUALLY BREAK THE ACCESSIBILITY FEATURES. SO IT’S NOT A “DEVELOP ONCE AND FORGET” SITUATION. YOU HAVE TO CONTINUOUSLY WATCH YOUR DEVELOPMENT. YOU HAVE TO CONTINUOUSLY MAKE SURE THAT, WHENEVER YOU’RE MAKING A CHANGE, YOU’RE NOT ACTUALLY BREAKING THE PREVIOUS ACCESSIBILITY FEATURES. I THINK, YOU KNOW, JUDY CAN PROBABLY COMMENT ON THIS, AS WELL. YOU KNOW, THE STANDARDS ARE CHANGING ALL THE TIME TO TRY TO ACCOMMODATE THE DIFFERENT BROWSERS, THE DIFFERENT PLATFORMS. AND FOR A DEVELOPER, IT’S REALLY HARD TO KEEP ON TOP OF THAT. I THINK FOR ANYBODY TRYING TO DEVELOP AN ACCESSIBLE PLATFORM, BESIDES GETTING FAMILIAR WITH ALL THE DIFFERENT GUIDELINES AND VALIDATORS AND HELP THAT THEY CAN FIND ONLINE IS ALSO TO STAY ON TOP OF IT AND CONTINUOUSLY WATCH THE IMPROVEMENTS, THE CHANGES ON, YOU KNOW, W3C, THE DIFFERENT GUIDELINES AROUND THE WORLD, BECAUSE IT’S EVOLVING, AND YOU NEED TO STAY ON TOP OF THAT. Brewer: I’D BE HAPPY TO SPEAK TO THAT. Smith: YEAH, YEAH. GO AHEAD, JUDY. Brewer: CAN YOU HEAR ME? Smith: YEAH. GO AHEAD. Brewer: YEAH, WITH EMERGING TECHNOLOGIES, THERE’S ALWAYS THIS LAG WITH REGARD TO ACCESSIBILITY OF TECHNOLOGY, INNOVATION, AND THERE REALLY SHOULDN’T BE. THERE’S NO NEED FOR THAT BECAUSE THE ACCESSIBLE DESIGN PRINCIPLES ARE ALREADY OUT THERE. THE ACCESSIBLE DESIGN GUIDELINES ARE OUT THERE. THERE’S DETAILED CRITERIA FOR HOW TO DO THAT AND TECHNIQUES THAT CAN, YOU KNOW, SHOW ENOUGH DEPTH OF HOW TO DO — HOW TO BUILD THINGS IN AN ACCESSIBLE WAY IN SO MANY DIFFERENT SITUATIONS THAT ONE CAN EXTRAPOLATE FROM THAT TO EVEN SOME OF THE — YOU KNOW, THE… AND SO, FOR PEOPLE WITH DISABILITIES, IT’S OFTEN VERY FRUSTRATING. …NEW KIND OF INNOVATION COME OUT WITH THIS DELAY. AND YOU THINK OF THE CAPABILITY OF SOCIAL MEDIA AND SO MUCH OF THE NEWER TECHNOLOGY TODAY FOR EMPOWERMENT. IT CAN BE SO POWERFUL FOR NOT ONLY ACCESS TO INFORMATION BUT INTERACTION BETWEEN ALL DIFFERENT KINDS OF PEOPLE AND GIVING EVERYONE THE OPPORTUNITY TO GET THEIR OPINIONS AND PERSPECTIVES OUT THERE AND TO, YOU KNOW, FORM NEW IDEAS AS THE DIALOGUE BUILDS. AND A LOT OF TIMES, WHEN TECHNOLOGY, INNOVATION IS HAPPENING, INCLUDING IN THE SOCIAL-MEDIA AREA, WE SEE PEOPLE SLOW TO THINK ABOUT ACCESSIBILITY. I THINK, SOMETIMES, PEOPLE MIGHT THINK, “WELL, THE INNOVATIVE STUFF IS KIND OF INFORMAL, SO IT DOESN’T MATTER THAT MUCH.” BUT WE SEE HOW QUICKLY SOCIAL MEDIA IS TAKING A KEY ROLE IN THE WORK FORCE AND, YOU KNOW, IN EMPLOYMENT AND SO MANY OTHER SETTINGS. IT’S SO HELPFUL FOR HUMAN INTERACTION, SO IT’S VERY IMPORTANT. SO, WE DO HAVE MANY DIFFERENT ASPECTS AND STANDARDS THAT ARE DEVELOPING AT W3C. PEOPLE CAN GET ACCESS TO THAT FOR FREE. IF THEY’RE INTERESTED IN THE ACCESSIBILITY ANGLES, THEY CAN FIND OUT WHAT WE’RE WORKING ON AND HELP WORK ON THAT. GOING BACK TO THE POINT THAT ROBERT HAD RAISED EARLIER, AND SEVERAL PEOPLE COMMENTED ON, AS WELL, SOMETHING AS BASIC AS GETTING CAPTCHA RIGHT, THAT OFTEN PROVIDES A LOCKOUT. IT’S IMPORTANT TO GO BACK AND GET THOSE BASICS RIGHT, AS WELL, ON NEW THINGS COMING ALONG FROM THE BEGINNING. Smith: GREAT. AND WE HAVE GARY, WHO’S WATCHING THE WEBCAST RIGHT NOW, AND HE HAD SAID, “PLEASED TO MAKE SURE TO ADDRESS MORE THAN JUST SCREEN READERS.” I THINK SCREEN READERS GET A LOT OF THE ATTENTION, AND THERE’S A LOT OF OTHER ASSISTIVE DEVICES THAT DON’T GET ATTENTION. I THINK, YOU KNOW, WE’VE DONE SOME TALK ABOUT IT, BUT I THINK WE CAN DO MORE TO KEEP THAT IN MIND WHEN IT COMES TO ACCESSIBILITY. JULIA, I THINK YOU HAD WANTED TO SAY SOMETHING ABOUT HOW MOBILE DEVICES PLAY INTO THIS. Bascom: THERE WE GO. SORRY. SO, A LOT OF — FROM OUR PERSPECTIVE AND THE PERSPECTIVE OF OUR MEMBERS, A LOT OF OUR ACCESSIBILITY CONCERNS EITHER OVERLAP WITH OTHER DISABILITIES, SO A LOT OF AUTISTIC PEOPLE BENEFIT FROM IMAGE DESCRIPTIONS OR CAPTIONS OR ACTUALLY USING THE SCREEN READER OR SOME SORT OF TEXT-TO-SPEECH THING TO ASSIST WITH LITERACY AND SO ON AND SO FORTH. BUT A LOT OF OUR UNIQUE CONCERNS ARE RELATED TO COGNITIVE ACCESSIBILITY TO NAVIGATE AND TO PROCESSING ALL OF THE INFORMATION. AND WHAT WE FOUND IS THAT MOBILE DISPLAYS OR ACCESSING SOCIAL MEDIA, LIKE FACEBOOK VIA THE MOBILE DISPLAY, ACTUALLY PRESENTS TO YOU WITH A SIMPLIFIED, STREAMLINED EXPERIENCE, AND THAT’S ACTUALLY BEEN REALLY HELPFUL TO A LOT OF OUR MEMBERS, ESPECIALLY IF A SITE’S, YOU KNOW, NOT DESIGNED WITH ACCESSIBILITY IN MIND. SOMETIMES, I THINK ESPECIALLY FOR FACEBOOK, THE MOBILE VIEWING CAN ACTUALLY BE A LOT MORE COGNITIVELY ACCESSIBLE. SO, I JUST WANTED TO MENTION THAT. Smith: THANK YOU. AND KNOW THAT WE DID REACH OUT TO SEE IF ANY OF THE SOCIAL-MEDIA SITES COULD JOIN US. THEY WERE ALL EITHER TIED UP OR WE DIDN’T GET A RESPONSE. SO DON’T THINK THAT WE TRIED TO NOT INCLUDE THEM IN THIS CONVERSATION. BUT I THINK THIS WILL BE HELPFUL TO SHARE THIS INFORMATION WITH THEM. KATIA AND HOPE, DID YOU GUYS WANT TO TALK ABOUT MOBILE DEVICES AND YOUR FINDINGS WITH THAT? Albanese: YEAH. JUST TO REINFORCE WHAT JULIA SAID, YOU KNOW, A LOT OF WEBSITES NOW AND TOOLS ARE BEING DESIGNED WITH RESPONSIVE DESIGN SO THAT THEY WORK BETTER ON YOUR MOBILE DEVICES AND ON YOUR TABLETS. AND THEY’RE SIMPLIFIED. THEY’RE USER-FRIENDLY. AND IT’S REALLY THE CONCEPT OF UNIVERSAL DESIGN, ‘CAUSE IT’S NOT JUST EASY TO USE FOR PEOPLE WITH DISABILITIES. IT’S EASIER FOR EVERYONE TO USE. AND MOBILE DEVICES ARE REALLY A GREAT EXAMPLE — SMARTPHONES, IN PARTICULAR, ARE A GREAT EXAMPLE OF HOW THESE UNIVERSAL DESIGN CONCEPTS ARE NOW BEING BUILT INTO THE PHONE SO THAT YOU’RE HAVING PRODUCTS OUT OF THE BOX THAT ARE MORE ACCESSIBLE AND EASIER FOR A GREATER NUMBER OF PEOPLE TO USE. AND THERE ARE LOTS OF EFFORTS AROUND THE ACCESSIBILITY OF MOBILE DEVICES, THE ACCESSIBILITY OF MOBILE APPS. IN FACT, THE ORGANIZATION G3ICT IS HOSTING ITS ANNUAL M-ENABLING CONFERENCE ALL AROUND THE ISSUE OF ACCESSIBILITY AND MOBILE DEVICES AND MOBILE APPS AND SOCIAL MEDIA. AND THE ACCESSIBILITY OF SOCIAL MEDIA IS ACTUALLY ONE OF THE TOPICS BEING DISCUSSED AT THIS EVENT, WHICH IS COMING UP IN JUNE, IF ANYBODY’S INTERESTED. BUT MOBILE IS A BIG — AN IMPORTANT WAY IN WHICH WE NOW ACCESS OUR INFORMATION. AND ONE LAST THOUGHT IS — MOST OF YOU HEARD THE BRING-YOUR-OWN-DEVICE CONCEPT, SOMETHING THAT IS HAPPENING IN THE WORKPLACE, WHERE EMPLOYERS ARE ENCOURAGING THEIR EMPLOYEES TO BRING THEIR OWN DEVICE, THEIR DEVICE OF PREFERENCE TO USE, YOU KNOW, FOR THEIR WORK. AND MANY TIMES, THAT IS A TABLET OR IT IS A SMARTPHONE, AND SO BEING ABLE TO ACCESS THESE SOCIAL-MEDIA TOOLS AND OTHER TECHNOLOGIES FROM YOUR SMARTPHONES IS REALLY IMPORTANT. Smith: THANK YOU. AND ONE QUICK PAUSE IN THE INTEREST OF TURNING TODAY’S AWARENESS ACTIVITIES INTO ACTUAL ACTION, I HAD HAD SOME DIALOGUES WITH CHARLIE CARTER OF WEBBISM. HE’S IN AUSTRALIA. HE COULDN’T JOIN THE CHAT TODAY BECAUSE OF TIME CONSIDERATIONS, BUT HE AND I HAD COME UP WITH SOME IDEAS OF THINGS THAT YOU COULD DO TO TURN AWARENESS INTO ACTION. IF YOU’RE NEW TO ACCESSIBILITY, YOU COULD UNPLUG YOUR MOUSE FOR AN HOUR AND TRY TO SURF THE WEB WITHOUT USING YOUR MOUSE. FOR A LOT OF PEOPLE WITH LIMITED DEXTERITY OR PEOPLE WHO ARE BLIND, THEY RELY ON USING JUST THE KEYBOARD. YOU COULD TURN OFF YOUR SCREEN AND NAVIGATE THE WEB USING A SCREEN READER. THIS IS NOT FOR THE FAINT OF HEART. YOU COULD CHECK YOUR SITE’S IMAGES FOR MEANINGFUL ALT TEXT. YOU COULD CAPTION A VIDEO. SO, IF YOU’RE NEW TO ACCESSIBILITY OR IF YOU’VE BEEN AT IT A WHILE AND YOU HAVEN’T DONE ONE OF THESE THINGS, JUST GIVE IT A TRY AND SEE WHAT IT’S LIKE, WALK A MILE IN SOMEBODY ELSE’S SHOE, OR SURF A SITE IN SOMEBODY ELSE’S SHOES. SO, LET’S MOVE ON TO SOME OF OUR OTHER QUESTIONS. I THINK THIS ONE WILL BE HUGELY HELPFUL, AND I’LL TRY TO GIVE EVERYBODY A CHANCE TO TALK ABOUT IT. WHAT ARE SOME TIPS AND EASY THINGS PEOPLE CAN DO TO MAKE THEIR CURRENT SOCIAL-MEDIA CONTENT MORE ACCESSIBLE? WHAT CAN WE DO NOW TO FIX THINGS? JULIA, I’LL LET YOU TALK ABOUT THAT ONE FIRST. Bascom: SURE, YEAH. JUST A COUPLE BASIC THINGS. CAPTIONING. WE’VE TALKED A LOT ABOUT CAPTIONING. BUT IF YOU HAVE AUDIO CONTENT, CAPTION IT, PROVIDE A TRANSCRIPT. THIS IS HELPFUL FOR PEOPLE WITH HEARING DISABILITIES, AUDITORY-PROCESSING DISABILITIES, WHICH IS VERY, VERY COMMON FOR AUTISTIC PEOPLE AND PEOPLE WITH LEARNING DISABILITIES AND PEOPLE WHO DON’T SPEAK ENGLISH AS THEIR FIRST LANGUAGE, WHICH IS ALREADY, YOU KNOW, A HUGE POPULATION ALTOGETHER. [ COUGHS ] SORRY. IMAGE DESCRIPTIONS. Smith: YEAH. Bascom: IF YOU HAVE VISUAL CONTENT, GIVE IT ALT TAGS OR, IF THAT’S NOT AN OPTION, GIVE IT AN IMAGE DESCRIPTION. PLEASE DO NOT BUILD A SOCIAL-MEDIA PLATFORM THAT DOESN’T ALLOW YOU TO DO THIS. ASAN IS ON A LOT OF DIFFERENT PLATFORMS, AND A COUPLE — IN PARTICULAR, TUMBLR — JUST ARE NOT SET UP TO BE ACCESSIBLE AT ALL FOR THIS. AND IT IS A — IT DRIVES US CRAZY. IT’S SO QUICK AND EASY TO DO. ALL AN IMAGE DESCRIPTION NEEDS TO DO — IT DOESN’T HAVE TO BE LIKE A ONE-PAGE, YOU KNOW, ELABORATE DESCRIPTION. IT JUST NEEDS TO COMMUNICATE WHAT THE IMAGE IS SUPPOSED TO COMMUNICATE. IT’S SO EASY. PROVIDE MULTIPLE MODES OF ENGAGEMENT AND COMMUNICATION. SOCIAL MEDIA IS ACTUALLY SORT OF INHERENTLY BUILT AROUND THIS. FACEBOOK IS A GREAT EXAMPLE. YOU CAN LIKE A STATUS. YOU CAN TYPE A COMMENT. YOU CAN ENTER AN EMOTICON. YOU CAN SHARE A LINK. YOU CAN TAKE A PICTURE. WHATEVER MODE OF COMMUNICATION WORKS BEST, EVERYONE CAN PARTICIPATE. PLAIN LANGUAGE AND USER-FRIENDLINESS. I THINK WE’VE MENTIONED THIS A LITTLE BIT BEFORE, BUT I REALLY WANTED TO HIGHLIGHT IT. IT’S A HUGE ISSUE FOR PEOPLE WITH COGNITIVE DISABILITIES. YOU WANT AS MANY PEOPLE AS POSSIBLE TO BE ABLE TO ACCESS YOUR CONTENT AND USE YOUR PRODUCT. DON’T CREATE UNNECESSARY COGNITIVE OR LINGUISTIC BARRIERS. IT’S SUCH A BIG DEAL AND IT’S SO EASY TO BE UNDERSTANDABLE. AND JUST, IN GENERAL, EXPECT PEOPLE WITH DISABILITIES TO BE PART OF YOUR AUDIENCE. JUST EXPECT US. IT’S THE SIMPLEST THING, BUT I CAN’T TELL YOU HOW HUGE OF AN IMPACT IT CAN HAVE. JUST EXPECT US. Smith: THANK YOU SO MUCH. AND, VICTORIA, IN THE INTEREST OF TIME, I’D LIKE YOU TO ADDRESS THIS, BUT CAN YOU GIVE US YOUR TOP ACCESSIBILITY TIP FOR SOCIAL MEDIA? Wales: SURE. WHENEVER IT’S NOT POSSIBLE TO, FOR ANY REASON, HAVE — YOU KNOW, WHEN YOU WORK ON A PLATFORM AND YOU DON’T HAVE THE OPTION TO MAKE SOMETHING ACCESSIBLE, ONE OF THE RECOMMENDATIONS WE MAKE IS TO HAVE A LINK BACK TO A FORMAT THAT IS ACCESSIBLE. IN FACT, YOU KNOW, WE WORK A LOT WITH — WELL, WE MUST IMPLEMENT 508 COMPLIANCE, ‘CAUSE IT’S THE LAW. AND SO, WE RECOMMEND PROVIDING AN ALTERNATIVE, IF THE CONTENT ITSELF IS NOT EASILY UNDERSTOOD OR YOU CANNOT PROVIDE MORE CONTEXT. CERTAINLY, WITH VISUALS, THIS IS MORE OF AN ISSUE, SO AN ALTERNATIVE. AND THERE’S CERTAINLY THINGS YOU CAN DO, IN GENERAL, WITH MAKING — YOU KNOW, WE TALK ABOUT PLAIN LANGUAGE A LOT BECAUSE WE WANT TO MAKE OUR CONTENT AS EASY AS POSSIBLE TO UNDERSTAND FOR A VARIETY OF REASONS, INCLUDING, YOU KNOW, LANGUAGE PROFICIENCIES, COGNITIVE DISABILITIES, AMONG MANY OTHER THINGS. SO, FOR, YOU KNOW — I CERTAINLY APPROACH A LOT OF THIS FROM A CONTENT PERSPECTIVE. AND JUST GIVING A LITTLE BIT MORE, YOU KNOW, EXPLANATIONS WHEREVER YOU CAN. YOU KNOW, YOU SPELL OUT AN AGENCY’S ACRONYM SO FOLKS KNOW WHAT YOU’RE TALKING ABOUT. YOU PUT — YOU KNOW, FROM THE BEGINNING, IF YOU’RE PUTTING A VIDEO, YOU WOULD PUT IT IN PARENTHESIS AND THEN YOU WOULD FOLLOW WITH SOME CONTEXT TO THE VIDEO AND PROVIDE PEOPLE THE OPPORTUNITY TO FIND THAT TRANSCRIPT. SO, ANYTIME THAT YOU CAN REFERENCE, YOU KNOW, WHERE SOMEONE CAN FIND MORE INFORMATION ON THAT TOPIC THAT IS ACCESSIBLE IS REALLY, REALLY IMPORTANT. Smith: THANK YOU. JUDY, I THINK YOU HAD SOME COMMENTS THAT YOU COULD DEFINITELY PROVIDE ABOUT SOCIAL MEDIA. Brewer: YEAH, THESE ARE GREAT TIPS THAT PEOPLE ARE SUGGESTING, AND IT’S ALSO A LOT OF DIFFERENT THINGS TO REMEMBER, SO I ALSO WANTED TO SUGGEST THERE’S MORE AND MORE KIND OF EASY ON-RAMPS TO ACCESSIBILITY AVAILABLE THERE. THERE’S A FEW THINGS PEOPLE MIGHT WANT TO LOOK FOR, SUCH AS WCAG AT A GLANCE. THAT’S THE WCAG GLANCE. AND THERE’S A QUICK REFERENCE FOR DEVELOPERS FOR WCAG 2, AS WELL. THERE’S AN EASY CHECKS THAT’S RECENTLY AVAILABLE, IF PEOPLE WANT TO LOOK THROUGH KIND OF A GETTING-STARTED APPROACH. THERE’S ALSO MOBILE EXAMPLES FOR USER…THAT ARE KIND OF USER — AND THEN THERE’S A LOT MORE DETAILED TECHNICAL INFORMATION. YOU CAN EITHER SEARCH BY THOSE OR LOOK AT THE WEB ACCESSIBILITY INITIATIVE’S SITE. BUT THERE’S TONS OF INFORMATION OUT THERE. IF PEOPLE ARE LOOKING FOR COLLECTIONS OF TIPS TO START WITH, AND THEN IT WILL ALSO… …THE PEOPLE THINK OF USING THOSE RESOURCES… VIA PLATFORMS AND TRYING TO TUNE UP WHAT THEY HAVE. THERE’S ALSO A RESOURCE CALLED INVOLVING PEOPLE WITH DISABILITIES IN EVALUATING WEB ACCESSIBILITY. AND, AGAIN, IF YOU’RE BUILDING A PLATFORM, THAT’S A REALLY GOOD THING TO THINK ABOUT — GET DIVERSE INPUT FROM PEOPLE WITH A LOT OF DIFFERENT KINDS OF FUNCTIONAL ISSUES, A LOT OF DIFFERENT DISABILITIES. THAT’LL HELP YOU EARLY ON. Smith: THANK YOU SO MUCH, JUDY. KATIA AND HOPE, DID YOU GUYS HAVE ANYTHING YOU WANTED TO ADD? Adler: I’M MUTING. JUST TO ADD TO A RESOURCE, THESE ARE A LOT OF GREAT TIPS, BUT ON HowTo.gov, THERE IS A SOCIAL MEDIA ACCESSIBILITY TOOLKIT THAT WE HELPED CREATE THAT HAS A LOT OF THESE TIPS MORE ON THE USER SIDE, HOW TO MAKE SURE, WHEN YOU USE THOSE MEDIA, THAT WHAT YOU’RE POSTING IS ACCESSIBLE. IT’S GOING TO BE UPDATED ON JULY 17th AT AN FCC ACCESSIBILITY & INNOVATION SERIES, BUT RIGHT NOW, IT IS AVAILABLE ON HowTo.gov. Smith: THANK YOU. VICTORIA, I THINK YOU HAD SOMETHING TO SAY, AND THEN I’M GONNA PASS IT TO ROBERT. Wales: YES. I’M SO GLAD YOU MENTIONED THAT, HOPE. HowTo.gov IS A GREAT RESOURCE. I KNOW THAT SOME OF THAT CONTENT IS ALSO GOING TO BE LIVING ON DigitalGov, AND THE PLATFORM IS A LITTLE BIT MORE DIFFERENT, BECAUSE IT’S ALSO HOSTING SOME GREAT INFORMATION, BUT IT AIMS TO BE MORE OF LIKE A BLOG. BUT, YES, THAT IS A GREAT PLACE TO FIND A LOT OF INFORMATION, BEST PRACTICES, AND GUIDELINES, BECAUSE THAT’S REALLY WHAT GSA FOCUSES ON IS PROVIDING GUIDELINES, WHETHER IT’S, YOU KNOW, FOR THE AGENCY ITSELF OR OTHER AGENCIES. SO, THANK YOU FOR MENTIONING THAT. Smith: AND, ROBERT, FROM A USER PERSPECTIVE, DO YOU HAVE ANY ADVICE, SUGGESTIONS? WHAT WORKS FOR YOU? WHAT ARE SOME RESOURCES PEOPLE COULD LOOK FOR? YOU KNOW, WOULD YOU LIKE TO PROVIDE US SOME INSIGHT? Kingett: WELL, I MEAN, I CAN SAY A LOT FROM A VISUALLY IMPAIRED POINT OF VIEW. BUT I GUESS TO WRAP EVERYTHING UP IN A NEAT LITTLE BOW, JUST HAVE EVERYTHING, YOU KNOW, EASY ON THE EYES. DON’T HAVE FLASHY ANIMATION OR DON’T HAVE, YOU KNOW, QUIRKY FONTS ON YOUR PAGES. JUST MAKE IT, LIKE, SIMPLE, CLEAN, AND EFFICIENT, BECAUSE I THINK IT HELPS EVERYBODY IF YOU MAKE IT EASIER ON THE EYES. YOU KNOW, HAVE LARGE FONTS AND EVERYTHING. AND AS FOR RESOURCES, THERE’S A LOT ON THE INTERNET, AND SOME HAVE BEEN SAID HERE, SO I’D SAY LISTEN TO ALL THE OTHER PEOPLE. [ LAUGHTER ] Smith: THANK YOU. Kingett: HOW ABOUT THAT? Smith: THANK YOU SO MUCH. SO, AGAIN, WE’VE HAD A PHENOMENAL PANEL TODAY. THIS COULDN’T EVEN HAVE GONE BETTER IN MY DREAMS. THANK YOU ALL SO MUCH FOR YOUR TIME IN PREPARING FOR THIS EVENT AND CLEARING YOUR SCHEDULES TO BE HERE. I KNOW EVERYONE IS INCREDIBLY BUSY, ESPECIALLY ON A BIG DAY TODAY FOR GLOBAL ACCESSIBILITY AWARENESS DAY. SO, ACCESSIBILITY IS EASIER THAN YOU THINK. YOU DO HAVE PEOPLE WHO NEED ACCESSIBLE OPTIONS IN YOUR AUDIENCE RIGHT NOW. ADDRESS THEM, DON’T LEAVE THEM OUT. IT’S NOT AS DIFFICULT AS YOU THINK. THERE’S RESOURCES OUT THERE. REMEMBER TO CHECK OUT THE ePolicyWorks’ NEW CROWDSOURCING DIALOGUE THAT STARTS TODAY. WE’VE GOT CPH AND CHES CREDITS AVAILABLE FOR THIS, IF YOU GO TO THE danya.com T.H.I.S. WEBSITE. THANK YOU FOR WATCHING. THANK YOU, AGAIN, FOR OUR PANELISTS FOR JOINING US. AND I WANT TO THANK MY DANYA INTERNATIONAL CREW FOR HELPING ME WITH THE LOGISTICS AND THEIR RUNNING OF THIS. WE’VE GOT TRACYE POOLE, CARLOS CHAPMAN, KAYCEE RUTLAND, KAREN WHITE, AND SEVERAL OTHERS WHO WERE JUST AN INVALUABLE HELP IN THE LOGISTICS AND PRODUCTION OF MAKING THIS, WHICH WAS MY BRIGHT IDEA I HAD A FEW MONTHS AGO, HAPPEN. IT COULDN’T HAVE HAPPENED WITHOUT EACH AND EVERY ONE OF YOU. THANK YOU SO MUCH. I THINK WE’RE ALL PASSIONATE ABOUT THIS TOPIC. AND I THINK IF WE CONTINUE THESE DIALOGUES, WE CAN ONLY HELP MAKE THINGS BETTER AND IMPROVE THINGS FROM HERE ON OUT. THANK YOU FOR YOUR TIME. AND YOU ALL HAVE A WONDERFUL DAY. AND HOPEFULLY WE’LL TALK MORE SOON. TAKE CARE. Albanese: THANK YOU. Smith: THANK YOU. Kingett: THANK YOU. Brewer: HAPPY GLOBAL ACCESSIBILITY AWARENESS DAY. [ LAUGHTER ] Smith: AND DON’T FORGET TO TAKE THE SURVEY. Brewer: THANKS. Smith: THANK YOU. Kingett: TAKE CARE. THANKS.

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One thought on “T.H.I.S: Social Media Accessibility”

  • Charlie Carter says:

    I have only just caught up with this HOA. Some really great advice from everyone that was involved. Thanks @Jennifer Smith for the shoutout to @Webbism – Web Accessibility. See you for #GAAD  2015!

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