Stop Making These Social Media Marketing Mistakes | Neil Patel

Stop Making These Social Media Marketing Mistakes | Neil Patel


Everyone’s on the social web. But why is it that no
follows your account, or you can’t get any traffic
on your social profiles? Well you know what? It’s about to change. Hey everyone. I’m Neil Patel, and today,
I’m gonna share with you the biggest social media
mistakes that you’re making, that’s causing you to not do well. (uplifting music) Before I get into these tactics, make sure you subscribe to this channel. Whether subscribing,
following, whatever it may be. That way, as I create more
tactics for you to follow, more video lessons, you’ll
get notified about them. The first mistake that you need to avoid is posting content too often. Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the
more people will see you. That may work for Twitter,
but for most social sites, if you post too much,
you’re not gonna do well. You only have a certain amount
of people following you. If you keep posting too much information, you’re going to wear them out, and they’re gonna start
ignoring you’re content. Try to post no more than once a day. I’m not talking about live video, or stories, or anything like that. I’m talking about posting a image, or a video, a status update. Try not to post more than one a day. The second mistake that you need to avoid is posting mediocre content. Now that you know you only
wanna post once a day, when you do post once a day,
that content has to be amazing. If people don’t like it, they’re not going to engage or comment. You know what? If you posted content that’s mediocre, or you think is great,
and you got no comments, or engagements or likes, leave a comment below with the word yes. That way I know you’re struggling with creating amazing content. And think of it this way, if that content isn’t something that you would tell your friends about, or you would share, or you don’t think has a slight
possibility of going viral, then, it’s not gonna do that well. If you’re not sure what great
content is, go to Buzzsumo. Put in keywords within your space. It’ll show you what’s popular
on the social web already. You wanna use tools like
Buzzsumo and Social Blade to come up with better content. That way, whenever you do
post, it’s amazing content. The third mistake that
most people are making is they’re not leveraging videos. Videos is the future. Facebook. Youtube. LinkedIn. All of these players
wanna get your attention, more so than even a live TV. I’m talking ’bout, you know, that big LCD. Technically, you don’t
have a big TV anymore, they’re all thin and go on your wall. But you get the point, in which, these social sites are
craving for your attention. They want you to be on Facebook, instead of watching HBO,
or NBC, or Sky Sports. So, that’s why they want
you to upload video content. If you upload video content, you’ll get 2-3 times more
engagement and views, than if you just upload
a photo or a text update. The fourth mistake that many people make is they’re not engaging in the first hour. The way most social algorithms work is whatever does extremely
well in the first hour, continually goes viral. It’s like the opposite of SEO. With SEO, it’s a long-term game. You release content, you never
do well in the first hour. You’re lucky if that
content ranks really well after 30 days, or six months. In many cases, it’ll take over a year. With the social web, it’s
all about the first hour. So if you have an email list,
promote your email list. Or technically, promote that
video or status update you did to that email list, that way,
you can drive more engagement. If you have a push
notification subscriber list, from tools like subscribers.com, send them to your social profile when you have a status update. That way it gets more views, engagement. And that way, over the
next 30 days, 60 days, it’ll rank higher on YouTube. Or over the next 24 hours, it’ll get way more views
and shares on Facebook. You wanna push things hard in
the first hour it goes live. And the last mistake
that I want you to avoid is not engaging. Social’s all about being a two-way street. If you ask me a question
and I didn’t answer, that’d be rude of me. That’s how social media works. You need to engage with other people. So when they leave a comment,
make sure you respond. Even if their comment
is as simple as like, hey thanks Neil. Thanks for leaving this,
or creating this video. And if you feel like this video is good, leave a comment below telling me thanks. I really do appreciate it. And you know what? You’ll start seeing me respond to you, even if you just say thanks, or hi. Why? Because social media is a two-way street. It’s important for me
to communicate with you, just like it is for you
to communicate with me. And if you communicate more, and you have those responses
to every single comment, you’ll find, that over time, you’re gonna get much
more shares, views, likes, than if you didn’t engage
with your audience. So that’s it. If you stop making those mistakes, you’re gonna get way more
traction on the social web. Doesn’t matter if your using
LinkedIn, YouTube, Facebook, Twitter, these tactics will help you out. Thanks for watching. Make sure you subscribe, like, share. And again, I hope to see you next time, and giving you more marketing advice.

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