Staying Professional on Social Media With Kaushal

Staying Professional on Social Media With Kaushal


Hi everyone, my name is Kaushal from Kaushal beauty, and I am a social media influencer, so I post makeup and vlog videos, on YouTube and I also share my life on Twitter and Instagram. Speaking of social media, there are so many social media jobs In a whole bunch of different places. That is including agencies, in house with different brands A lot of tech companies including social media companies themselves and not forgetting management agencies too. I fell into this career kind of by a fluke, I actually used to do this as my hobby after a long hard day of work. My work was a 9-5 job in PR and it was very very stressful and I needed an outlet to not stress myself out about work the next day cos that’s all I used to think of. So I started my YouTube channel, where I just shared my makeup tips with everyone and one thing led too another and I was able to do this full time as a job. I make money through Ad’s on YouTube and that’s where sometimes you’ll see an advert before a video actually plays. And I also do sponsorships directly with brands, and I not only do that on YouTube but I also do that on Instagram and Twitter as well Sometimes this can be a fully branded video where I use one brand of products in the whole video or sometimes this is just a simple mention and when it comes to Instagram it can be something like a sponsored Instagram story or a sponsored post as well. I got to where I am through a lot of passion. I’m really really passionate about makeup, beauty, hair and also vlogging my life. I actually learnt how to take pictures and edit my video’s through watching tutorials on YouTube I think YouTube is a great platform ton teach yourself different skills and I still use it to this day. My three top things to focus on is first of all, be yourself because there’s only one you in the entire world. Number two is to never stop learning. Whether that’s with editing videos, or how to take the right picture, or how to get the right lighting I love watching YouTube tutorials to show me exactly what I need to do, I’m a very visual person, so I love YouTube, but you can also read different blogs and they’ll also help you kind of up your skill level and it’s always good to never stop learning. And the third thing is something that I struggle with the most but I am working on it and that is planning. Plan what you want to film, get ideas out there write a list, write a schedule down and that will really help you manage your time. And that hopefully will really manage your time and you’ll know exactly what you’ll need to be doing in that day and in that week. The best thing personally about being an influencer is actually meeting all of my followers in real life. It makes what I do so much more real because I’m usually sat behind a screen like right now, I’m talking to a lense, so when I actually get too have that human interaction, and like being able to just give all my followers a hug whenever I see them, I love that. And the worst thing I think has to be the fact that you’ve got to have thick skin to be able to do this or maybe even grow thick skin along the way, because you are going to get comments and messages and things like that which you’re not going to like but the best thing you can do is just ignore and block that person. Because that way if you don’t see it you can still carry on You can still be your positive self and you can still carry on being a social media influencer. If anyone out there wants to be an influencer my number one tip is to be you and to be yourself. Because as you know, there are hundreds and thousands of people on Instagram and YouTube and the only way that you’re going to stand out is by being you because there is only one you in the world out there and that is going to be the best thing and its going to be the best journey as well for you. And if you want to attract the right kind of followers to support your work, you want to make sure you are really active in the community, you’re following various different people and just being engaging in other peoples pages and just keeping the conversation going, I think thats a number one tip.

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