Social Media Copywriting Tips – Write social media posts that sell without sounding spammy

Social Media Copywriting Tips – Write social media posts that sell without sounding spammy

So you know that you need to
create posts for social media, and you know that you’re meant to do a mix of value based
content and promotional posts, right? But do you ever struggle with what to write
in those promo posts to actually get people to want what you’ve got to offer? In today’s video, I’m going
to share my social media copywriting tips to help you sell your offer. These are the exact tips that my client Sarah
used to book 12 discovery calls off a single Facebook post. And these tips are perfect for you if you’re
a coach, a consultant, or if you run some kind of online service-based business. So if you want to get the right people snapping
up your offer like hotcakes, then keep on watching. And for tips on how to describe
what you do in juicy and compelling language that gets the right people to sit up and pay
attention, make sure that you subscribe and hit that bell to be notified when I upload
a new video every single week. If you’re promoting your business
on platforms like Facebook or Instagram, you’ve got to remember that your posts are going
to be appearing in the newsfeed. And how do we normally consume our newsfeed? Well, usually we are just mindlessly scrolling
through like zombies, waiting for something to grab our attention. And don’t forget that in the newsfeed you’re
competing against funny cat videos and memes about Donald Trump. So if you want to actually grab their attention,
you need to open your post with something that they actually give a sh*t about. And without sounding harsh, if this is a cold
audience who don’t yet know, like, or trust you, then unfortunately they don’t give a
sh*t about you and your offer and they certainly don’t give a sh*t about your methodology. So if you open your post with
something like, “I’m really passionate about helping people via NLP,” I mean, great, good
for you. But who really cares? What’s that got to do with me? And so when we’re fighting against that scroll,
the person who doesn’t really care is going to keep on scrolling. So you’ve got to do what it takes to actually
stop that scroll, and the way that you do that is by talking about something that they
actually care about. And what do most people care
about? Their problems. So you need to open your post by speaking
to the problems that your ideal client are currently experiencing, that your service
is the solution for. So that means you’ve really got to put some
thought into who you’re trying to attract and how this particular problem actually shows
up for them. And I want to give you a quick
little example here. Let’s say that your service really helps moms
who are struggling with excess weight. But can we stop for a second and just think
about how broad that category is? It could be the mom of a newborn, it could
be the mom of school-aged children, it could be the mom who’s an empty-nester and the kids
have finally gone off to college. And depending where this person is along that
journey, the way that they experience that challenge of excess weight is going to vary. So if you really want to grab
people’s attention, the best thing that you can do is get a really solid understanding
of where they’re at along that journey and therefore exactly how they would be experiencing
that challenge. So let’s start to think about
this. Who are your ideal clients? And what is that number one challenge that
they’re currently experiencing that your services can help them with? Why don’t you comment below and let us know. Because who knows, maybe your ideal clients
are watching this video right now and when they see your comment, they’ll say, “Oh my
god, that’s exactly what I need.” So if you want to open your
post by speaking to the problem that that person is experiencing, you can do that in
one of three ways. The first is to use direct questions. “Are you the type of person who…? Have you ever struggled with…? Have you been trying to…?” These are all just direct questions that you
can use to ask that person, “Hey, does this sound like you?” The second option that you
can try is to use assumptions. And using this approach, instead of asking,
“Hey, does this sound like you,” we just assume. So you could say something like, “You’ve downloaded
a ton of webinars and you still have no idea what you’re doing in your business.” That’s an assumption, right? But it will still speak to the exact problem
that my potential clients might be experiencing. The third option that you can
use is one of my favorites and that is using story. So I can connect my potential client with
their current problem by using story. And maybe that’s my own story, something that
I’ve experienced in my life, maybe it’s a challenge that one of my clients has gone
through. Or it could just simply be a story where you
get that person to imagine themselves in that scenario. The beautiful thing about using story is that
when somebody is telling us a story, our brain does this beautiful thing where it just places
us as the central character in that story. You know, a friend will be
telling you about this crazy thing that happened at the supermarket, and your brain is imagining
yourself in that position and how you would react and how you would feel. So story’s a fantastic way to really connect
people with exactly what you want them to think and feel. So we open our post by speaking
to the current problem that your potential clients are experiencing, but we don’t want
to leave them there. We don’t want to use that kind of jerk marketing
style that basically makes people feel crap about themselves. You know, the kind where we just dig into
the pain points and twist the knife until you feel so horrible that you just have to
buy our services. I don’t know about you, but that’s not really
the kind of marketing I like to do. So once we’ve connected with
that challenge or that struggle they’re facing, that’s where step number two comes in and
that’s when we really want to speak to their desires. And here we’re going to paint a little bit
of a picture about what they want instead. We’re going to imagine putting a little magic
wand into our ideal client’s hand and if they were to wave it, what would they wish for? What do they want their life to look like
once they have this problem resolved? Now the real key here, and
this applies whether you’re talking to the problems or to their desires, is you’ve got
to be really specific. Have you ever noticed that so many marketing
posts end up sounding exactly the same? That’s often because so many people just sit
at that surface level. When they’re talking to challenges or problems,
they’ll say things like, “Do you ever feel stuck? Do you get frustrated? Do you feel exhausted?” And it’s like yeah, that’s a pain, that’s
a challenge, but it’s very surface level. And the same thing with desires. They’ll say, “Do you want to feel better? Do you want to have more energy?” And yes, you’re talking to a problem, yes
you’re speaking to a desire, but are you really hitting me in the guts? Are you really getting me to emotionally connect
with your words? Not really. So the way that you do that is you actually
start to bury down deep below those surface level things. Instead of just saying, “Do you want to have
more energy,” we want to talk about what that energy will allow them to do. Maybe it’s going to allow this
person to have enough energy to run around after their kids. Maybe they’re going to have enough energy
to be able to go out on a Friday night and actually enjoy time with their friends instead
of always canceling at the last minute because they’re exhausted. Can you see how those more specific and tangible
examples just allow you to connect with that desire much more closely? Because sure, having more energy would be
great, but if I understand what that energy will allow me to do, and if I really want
that outcome, now you’ve hooked me so much faster. So whether you’re talking to
the pain or whether you’re talking to the pleasure, just give me some specific and tangible
examples that I can say, “Oh my god, that’s exactly what I need.” And again, when you’re talking to my desires,
you can choose one of those three different approaches. You could use a direct question by saying,
“How would it feel to be able to…?” Or you could make an assumption, “When you
finally get this resolved you’ll be able to….” Or again, you could use story, your own experiences
when you resolved that problem, what your clients have been able to achieve when they
resolved this problem, or you could simply just get them to imagine. Imagine what life will look like when this,
this, and this happens. So we’ve spoken to their pain
and we’ve spoken to their pleasure. Now you can start to talk about how your solution
is the exact pathway that will take them from A to B. And that’s where step three comes
in because now you need to introduce your offer. And I think sometimes people think that just
by stating their offer, that will be enough to make people go, “Oh my god, here’s all
my money.” But it doesn’t really work like that. You need to make sure that you are describing
the outcome and the benefit that your offer will give me in really juicy and benefit-laden
language. Essentially you just got to tell me why I
should care. So I do see lot of people in
Facebook groups who do use that approach of speaking to pain and speaking to pleasure,
but then when it gets to presenting their offer, they essentially go, “So that’s why
you should join me for a free coaching call.” And hey, awesome that it’s free, but I still
want to know what I’m actually going to get out of that call to warrant actually blocking
that time off my calendar and turning up. So when you’re presenting your offer, just
make sure that you’re letting that potential client know exactly what they’re going to
get. So the way I like to do this
is I like to add three juicy bullet points that really get people amped up for this offer. To give you an example to kind of make this
a little bit more tangible, when I first started my business, I really heavily promoted myself
in Facebook groups. And what I wanted to do was get people on
the phone and connect with potential ideal clients. So I was putting out an offer for what I called
a 20 minute message makeover assessment which was basically my way of getting people on
the phone to talk about their messaging, where it could be going wrong, and what they might
need to tweak to get it hitting the mark. So in my promo posts I would
speak to the challenges that they have when it comes to their messaging. I would speak to the frustration of putting
out all this content and just hearing crickets. I would speak to their desires of how great
would it be if you could just write a post and then immediately get 10 people saying,
“Oh my god, that’s exactly what I need.” Then when it came time to present my actual
offer of, “Hey, why don’t you jump on the phone with me,” I wanted to make sure that
that offer sounded absolutely irresistible. So here are those three juicy
bullet points that I added to make that call a no-brainer yes decision. “On this call, I’m going to help you to discover
why you might be seeing those tumbleweeds blow across the screen every time you make
your offer. I’m going help you to identify some simple
tweaks that will turn your messaging from blah to brilliant. And I’m going to help you to create a plan
that is going to get your message seen and heard by your perfect clients.” Can you see how those juicy
bullet points have just really amped up the desire for that offer? So overall my post has engaged my potential
audience because it’s spoken to the challenge they’re experiencing, it’s spoken to the desire
that they wish they could have instead, and here’s why you should take my offer because
I’m going to give you these three amazing outcomes. But here’s the thing I really
want you to understand about this. My offer itself was an easy yes offer. Again, you’ve just got to remember where it
is you’re posting and what frame of mind I’m going to be in as I’m mindlessly scrolling
through Facebook. Because when I’m in that zone, I’m not really
in a position to be making a huge level commitment. So if you’re going to present an offer that
requires a higher level commitment that I can give to you when I’m in that zone, you
need to take the conversation elsewhere. Maybe that’s via al lead magnet, maybe that’s
taking people to a webinar, or maybe it’s like what I did and getting people to connect
with you over the phone. But you want your social media
posts to be presenting that easy yes offer. If I’m going to have to think about this,
if you need to convince me of something, or educate me on something, then take the conversation
to a more suitable environment to do that. But use the social media post to invite me
to join that conversation. I know I’ve given you a ton
of stuff to consider there, so I wanted to make it really easy for you. I’ve broken down my process for writing really
compelling promotional posts and I’ve made it into a little bit of a cheat sheet for
you which will tell you exactly what you should put into those promo posts and what you should
leave out. So if you want to grab that
cheat sheet, you can click on this card and I’ll also put the link in the description
below. If this video has been helpful, make sure
to subscribe, share it with your friends, and hit that like button so that I know you
want to see more videos just like this one. Now I’d really love to hear
from you, so comment below and let me know what have been your biggest takeaways from
this video and what tweaks you feel like you might need to make to your social media posts
to get more people saying a big hell yes to your offer. And if you want tips on how to write really
juicy and compelling messaging that gets the right people to sit up and pay attention,
check out these videos here or you can also hit right here to subscribe to my channel. Thanks for watching and I’ll
see you in the next video. {bloopers}


34 thoughts on “Social Media Copywriting Tips – Write social media posts that sell without sounding spammy”

  • Kate Murray • Vogue MEDIA says:

    Love this video and your personality! Your tips are spot on!! It took me a long time to get crystal clear about how to speak to my audience! My ideal client is people who are struggling to launch their first online course or digital product. 🙂

  • Trudy's English Nexus says:

    My perfect clients are non-native English speakers, so using English as copywriting doesn't have the same impact. What I have to learn is how to translate Great English copy into impactful French/Portuguese/ copy

  • Lauren Golden says:

    It's so true! As business owners we're tempted to talk about what we do that's so amazing – but people just want to talk about themselves.

  • Stephanie Bourbon says:

    Melinda—I am totally going to add this video and or link to my video on social media for writers, storytellers, creators. This is so great!

  • Stacey Myers says:

    Love your video! Yes, people care about themselves and don't care if I am passionate about NLP. Fab – thanks! Are you on Twitter? I wanted to share you video but couldn't find you to tag you on Twitter.

  • Shelly Saves the Day says:

    Sounding spammy can be the worst and so many people can't seem to figure out how to avoid it and it turns off so many potential customers.

  • Kisha Wynter says:

    I love your tips and your personality and the side ponytail. 😂 So how about this? Do you struggling with believing that you are enough and you play small, which causes you to be looked over promotions and job raises no matter how hard you work?

  • Common Sense Mamita says:

    I love the idea of talking about something my client cares about. Focus on their problem and the solution. Thank you 🙏🏽

  • Yes, I love story as well. It connects us with who we are and when we do that, it automatically connects us to others who resonate with us and us with them. Also, to go beyond the "surface" level, we must know our story deeply well, in the guts. Bury down into our own story! If we don't connect deeply with ourselves, how can we expect to connect with our market? But if you are just looking for some sales, just being average, then perhaps it is not so important to dig deep. Thank you for your great energy and gift!

  • A Real Kitchn says:

    This was pure gold Melinda!! I am going to be brand new to doing all of this, so all of these tips were super helpful (I'm going to get your free download too!). Thanks!!

  • I am so glad I found your channel! This is exactly what I need to relaunch my courses! I am struggling to really identify my target customer because they are so varied (I know that is what everyone says). But truly, someone who wants start a food business can be a man, woman, older, younger, have a ft job, be a stay at home parent, retired. I would love insight on this!

  • Yes, it's so important to remember that it's about the viewer and you need to grab their attention by focusing on them – especially their issues!

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