Sitecore for Salesforce Marketing Cloud Connector (S4MC)

Sitecore for Salesforce Marketing Cloud Connector (S4MC)



welcome to an overview of s4 MC the site core for Salesforce marketing cloud connector from fuse IT I'm Anastasia Cambridge with s4 MC you are able to seamlessly push information from site quarter Salesforce marketing cloud opening up a new world of opportunities for marketing sales and customer service in your business this short video is part of a series of recordings designed to get you introduced to the many features and functions of the fuse IT site core and Salesforce connectors highlighting the benefits of being able to buy direction the update site core Salesforce and Salesforce marketing cloud so with so much to cover let's get you introduced to s4 MC with s 4m c you can seamlessly create or update subscribers a marketing cloud you can quickly map site call forms and fields to Salesforce marketing cloud subscribers including data extensions you can map the form to create an update subscribers and one or more subscriber lists you can also set multiple rules for subscriber matching to reduce duplicates and you can work with multiple marketing cloud instances coming soon to strengthen the relationship between site core and marketing cloud with s4 MC is the ability to seamlessly push cycle personalization information to the marketing cloud subscriber record and also the ability to attach cycle analytics to marketing cloud data extensions sounds great but how does this work to setup add the S 4 MC custom save action to your site call form or forms then map the forms and cite quarter marketing cloud using the S 4 MC mapping wizard then when the visitors fill in the form on the website s for MC pushes the form data to marketing cloud either adding a subscriber or updating an existing subscriber based on the settings configured in the mapping wizard email campaigns for example can then easily be sent for marketing cloud to the subscribers collected or updated from the site call forms so how does this work in practice it's going to have a look at how to set up s for MC and then let's see it in action once you have installed the S for MC site core package the s for MC custom save action is available to use in your forms and the s for MC mapping was able appear as a had application the forms available to the mapping wizard have been configured in site school with a s for MC save action here we will select the product training form to map to marketing cloud before we complete the mapping let's have a look at the subscriber lists and data extensions a marketing cloud is these a part of the mapping process here we can see the subscriber lists which will be available to map to in the s for MC mapping wizard as for MC also allows you to map forms to data extensions and marketing cloud notes that are in the example of global product training the subscriber relationship has been configured for the subscriber key field to relate to subscribers on the subscriber key you can also see the data extension fields which we'll see and the s4 s mapping wizard let's map our form to marketing cloud firstly we'll select the marketing client instance that we want to connect to S 4 MC supports multiple marketing cloud instances then we'll choose the global product training subscriber list as we saw a marketing cloud we can also select more than one list following on will map the site core form fields to the subscriber attributes but we'll leave the product and training level as these are the data extension fields we can now have a look at the subscriber matching rule this compares the field values to manage subscriber matching so ask for MC knows if to create a new subscriber or to update an existing one in this case we'll select email but we could also select more than one field in this scenario we are using a data extension we do this to collect the product and training level information from the visitor now we can map the form fields to the data extension fields this is where we'll select product and training level fields and then we can save the mapping now we are ready to see s for MC in action before we fill in the form on the website let's have a quick look at the existing subscriber on our global product training list and marketing cloud here we can see the subscriber with some empty fields now let's go and fill in the form here is our global product training form in the site core website let's first fill it in with the subscriber that we know is already in marketing cloud but this time we'll add in those missing fields once finished we'll submit the form and it can update marketing cloud now let's go and fill in the form again but this time using a subscriber that we know doesn't exist a marketing cloud once completed we'll hit the submit button on the form and s for MC can sends the data through to marketing cloud now let's go and have a look at how this looks a marketing cloud beckoned marketing cloud let's have a look at the subscriber list global product training here we can see that we now have two subscribers if we scroll across we can see that the fields have now been populated from the site core form by s for MC we can also see the same on the new subscriber let's have a look at the data extension fields here we can see that the product and training level that we filled in on the forms has come through to marketing cloud with a basic understanding of the s for MC cycle for Salesforce marketing cloud connector feel free to explore our other videos on cycle for Salesforce connectors do look out for the Sitecore for Salesforce integration features and RS for s overview videos as you have seen with s for MC you are able to seamlessly push information from site quarter sales force marketing cloud opening up a new world of opportunities for marketing sales and customer service in your business thank you for watching please do contact us if you have any questions or would like to know more about the s for MC connector from fuse IT

Author:

Leave a Reply

Your email address will not be published. Required fields are marked *