Setting your goals for social media

Setting your goals for social media


Social media offers some great
opportunities for businesses but it can also be overwhelming. To help you formulate
your social media plan you’ll need to start
with your business goals. So, are you ready to figure out what you’re going to get out
of social media? Okay, there are lots
of social media sites out there and lots of ways to use them
to achieve lots of different objectives. But, before you start signing up
and posting all over the place start with a simpler question. What are you hoping to accomplish
with social media? Maybe you’re looking for a faster way
to respond to customer inquiries. Maybe social media is a way for you
to reach your existing customers and encourage them
to buy from you more often. Or maybe you’re looking
to grow your business by finding new people
who could become new customers. These are all good examples of goals
that social media can help you achieve and there are plenty more. Remember our vintage clothing shop? Let’s use that example
and see how this plays out. Say you’ve just opened your shop you want to get some more customers
through the door. But in order to do that
you need to generate some buzz and get in front of as many people
as you can. So, that’s your first goal,
raising awareness about your business. Keeping this goal in mind will help you
map out your next social media move. For starters you’ll need to have
something interesting to say and you’ll need
to find people to say it to. Since you know you’re trying to find
people who haven’t heard of you before think about what they might be
interested in or likely to respond to. Maybe you’ve just got a new line of hats and you’re having
a big grand-opening sale. Once you’ve got something to say,
it’s time to figure out how you’ll find people to say it to. Because you’re looking
to grow your network you’ll probably want to start
with some of the big networks. So maybe you’ve decided
to join Facebook and Twitter. Once you’ve established yourself there
you can reach out to a group of your loyal customers
or even your friends and family to ask them to connect to you. As you share with them
and they share with their own networks you’ll start to grow your own connections and you’ll be achieving
your business objective. Remember, social media isn’t
a one-way street you also have to participate
and give back to your network of friends and followers. Engage with the network
by re-sharing some of their content or maybe you can spark some discussion
by commenting on other people’s contents around current fashion trends
or a celebrity who put together an amazing vintage look. The last thing you’ll need to plan
is how you’re going to speak to the different audiences
in the different networks you’re using. This will depend in part on the function
of the network’s themselves but, it’s worth thinking through
the tone of voice you want to use and the interactions you want to pursue. Are you going to be professional
and authoritative? That might work well
if your target audience is formal and professional,
or for specific networks like LinkedIn. Or are you going to be light and friendly? That might work better
in less formal or personal networks or when you’re interacting
with a more casual customer. And again, don’t forget
your business goals. If you’re looking to attract
more people to your network and your business then make sure to use
an engaging and inviting tone. And if you’re trying to engage
with existing customers make sure you speak to them with gratitude
for being your loyal customers. The world of social media
can be broad and complex. But starting out
with clearly defined goals will help you figure out which networks
to participate in, how to use them and ultimately how they’ll help you
achieve your objectives.

Author:

Leave a Reply

Your email address will not be published. Required fields are marked *