Search Engine Marketing - In Simple English

Search Engine Marketing – In Simple English

search engine marketing in simple English we have all heard the term but what is search engine marketing search engine marketing is the practice of marketing or advertising your website through search engines like Google Yahoo or MSN search engine marketing or SEM may consist of one or more the following components firstly there is organic search engine optimization or SEO search engine optimization is the practice of applying techniques to maximize your ranking and organic or natural search results organic search results are the rankings of webpages returned by a search engine when you search for specific word or phrase a keyword or keyword phrase we have then got pay-per-click advertising or PPC ads you place for your website with a search engine such as Google or Yahoo you bid the amount you are willing to pay per click the more you bid the higher your ad will appear in the search engine results Google AdWords has implemented an additional factor in where your ads rank that is based on the relevancy or importance that Google places on your site which is very difficult to manipulate you can also use pay-per-click advertising to your advantage on your own site for example you can make money with Google Adsense and other similar programs and there is pay for inclusion or PFI in addition to search engines like Google Yahoo and MSN search numerous directories also exist on the web these directories may be general in nature or related to a specific topic you can get free listings in some online directories like DM o Z but most directories now charge for a listing Verizon super pages is an example of a PFI directory another example of a major directory is again Yahoo Yahoo directory which is separate from Yahoo search is described in Yahoo's own words as subject-based directory listing websites in a wide range of topics from arts entertainment and society and culture to science education and health we will discuss more on PPC and SEO in later videos find ways increase the number of visitors to your website and then find ways to increase the conversion rates of those visitors and you'll know exactly what it takes to make your search engine marketing program successful so why is search engine marketing important well you may or may not decide to make search engine marketing part of your marketing and advertising strategy if you don't have a website for your business and don't plan to ever have one you certainly wouldn't need search engine marketing however in today's business climate nearly all businesses are expected to have a website and most do search engine marketing is used as a way to get traffic to your website which in turn should ideally lead to getting new customers and adding to your business revenues compared to other means of marketing and advertising search engine marketing can be very cost effective for example you can implement some search engine optimization techniques on your own organic search rankings are free so if you can move yourself up in the rankings your traffic should increase which in turn should increase your business revenues similarily pay-per-click advertising can be very inexpensive since you can set limits on how much you'll pay per click and how much you'll pay per day it's fairly easy to keep your cost in line likewise some web directories like DM o Z allow free listings and others can cost as little as thirty dollars per year how you measure the effectiveness of your search engine marketing program depends on what your objectives were when you started if your intent was merely to increase the number of visitors to your website you would determine if your SEM efforts were successful by comparing your web traffic statistics before and after you implemented search engine marketing in addition to site traffic you need to track your conversion rates for example if as a result of your search engine marketing efforts your traffic doubles from 250 to 500 visitors per month how many new customers did you acquire from the additional 250 visitors to your site do you now have twice as many customers as you did before probably not if you picked up five customers your conversion rate would be 2% of the new traffic that's five divided by 250 and one percent five out of 500 overall overall there are men components to search engine marketing and it's important to look at all avenues as online trends are constantly changing


16 thoughts on “Search Engine Marketing – In Simple English”

  • Hiya, looking for valuable techniques online. There's a shortcut to discover all web based working methods. Head to google and just type: "TheMakeMoneyOnlinePro".

  • Awesome video! This video gives lots of knowledge about Search engine Marketing. Search engine marketing is a important part for increasing our business traffic in SERP. Informative sharing and it inspires tons of people . For More Information:

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  • Md Aminur Rahman says:

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  • Marion Thwaite says:

    I have to side with you on this one. Besides I want to mention that I am a marketer and I utilize youtube for traffic and this specific video is very informative for me thank you. you can visit my youtube channel and learn more information about how i utilize the power of youtube for the benefit of my business (how to get more traffic, boost sales, views on your videos etc…)

  • If your Adwords PPC campaigns aren't working, I recommend getting an audit of your campaign. I know RDM does them free, just call 888-641-5026.

  • Complete Outsourcing says:

    Thanks for the additional input. I enjoyed your video up to the last seconds of it. It's a great thing to learn while enjoying.

  • Great explanation. Below is the summary of my understanding about SEM. Can anyone tell me if this is right? Thanks guys..

    "Search Engine Marketing (SEM) is a form of internet marketing that brings traffic and visibility to your website from search engines such as Google, Yahoo or Bing. The types of SEM are Search Engine Optimization (SEO) and Search Engine Advertising (SEA). SEO  is a process of gaining traffic from free or organic listing on search engines and SEA is a process of gaining traffic by purchasing ads on search engines, it also referred to as pay-per-click (PPC) marketing (such as Google Adwords)."

  • Many are confused with what search engine marketing really is. There are many definitions we can see that is why it's confusing. Search engine marketing does not equal to SEO. SEO is a type of SEM. When we say search engine marketing or SEM, it already covers advertising, optimizing, branding, sales, and even customer services.

  • EverSpark Interactive says:

    While SEO does prefer organic search results,when a site is properly optimized it is better prepared for paid advertising campaigns.

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