Native Ad Predictions 2018 with Kim Robertz, Ebner Media Group

Native Ad Predictions 2018 with Kim Robertz, Ebner Media Group


The trends for 2018 for native
advertising is that more and more companies will definitely join the
native advertising family and jump in and figure out what their business
opportunities they have with this new marketing mix. And for sure, what we all
have to do is – when we come up with individualized native advertising
campaigns for clients – we have to get out of the walled garden. We have to start
seeding contents, not only on our own platforms but also spread it along the
whole community to other platforms as well. Otherwise the clients won’t
have scaling effects.

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