MSc Strategic Marketing at Imperial College Business School

MSc Strategic Marketing at Imperial College Business School



globally there's been an increased focus on marketing as a strategic management function and when you study at Imperial College Business School you're setting out on a path to become a highly skilled professional that understands how to fully leverage modern marketing strategy our master's in strategic marketing has been designed by experts in mobile marketing brand resilience and digital marketing and their experience directly informs the program you will develop a competitive advantage and the analytical innovative and entrepreneurial skill set to become a strategic business leader digital media and digital marketing tools are embedded throughout the program so you will graduate with confidence technical and practical skills to make your seamless transition into a marketing career throughout core modules you will gain a commercial understanding examine marketing fundamentals and explore a range of topics in advanced marketing and strategy with a focus in areas such as digital marketing and marketing analytics you'll also gain practical tools for the application of marketing strategies in key areas such as pricing and branding the strategic marketing program emphasizes current business practice you will complete practical projects including a marketing plan competition and an applied strategic marketing report you will also complete a consulting project or you will work with a partner organization to find an innovative solution to a real business issue you'll draw on the expertise of leading professionals in a series of inspiring talks at the Business School that will give you current insights into your industry upon graduation you will be armed with all the knowledge and skills required to fulfilled marketing account management business development consultancy or brand management roles graduates from the program typically excel in sectors including advertising PR FMCG technology and financial services thanks to the comprehensive career support and world-class faculty and the real-world experience that your program will give you you'll graduate ready and equipped to begin a rewarding career in marketing

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