Millennials are investing more in Timeshares for vacation

Millennials are investing more in Timeshares for vacation


THE SESSION SUCH AS THEY ARE. LET’S TAKE A LOOK AT GOLD PRICES AS WELL. WE HAVE BEEN SEEING GOLD RISE RECENTLY. TODAY IS PULLING BACK A BIT. DOWN A THIRD OF 1% AT 1546 BROWNS. LONG-TERM IMPACT. HOW PRESENT TRUMPS TRADE WAR COULD AFFECT YOUR BIG PLANS FOR YOUR GOLDEN YEARS. HITTING THE BIG SCREEN, NETFLIX WHICH IS A DEAL TO BRING SEVERAL MOVIES TO THEATERS BEFORE STREAMING THEM ON ITS PLATFORM. AND POPEYES LAYS AN EGG. THE COMEDY ONCE IT WILL RUN OUT OF IT HIGHLY COVETED NEW CHICKEN SANDWICH BEFORE THE END OF THE WEEK. I HOPE YOU GOT ONE ALREADY. WELCOME BACK TO COMFORT INN, I AM JULIE HYMAN. MOST MALAYAN EELS ARE NOT SHY ABOUT THEIR LOVE FOR TRAVEL. THEY ARE WILLING TO SPEND MONEY TO GET A TOP-NOTCH EXPERIENCE. WHERE ARE THEY MAKING THAT KIND OF INVESTMENT? TIMESHARE OWNERSHIP APPEARS TO BE ONE CHOICE. MIKE IS THE CEO OF DIAMOND RESORTS INTERNATIONAL, A TIMESHARE COMPANY. SO ARE YOU SAYING THAT MOST OF YOUR CUSTOMERS, I PERSONALLY THINK TIMESHARES IS MORE OF A BOOMER OR GENERATION X KIND OF THING. ARE USING MORE YOUNGER PEOPLE GET INTO IT? >>WE LEAD THE INDUSTRY AND FOCUSING ON EXPERIENTIAL VACATIONS. SO WHAT WE HAVE DONE IS WE HAVE GOTTEN HEAVILY INVOLVED IN MUSIC AND ENTERTAINMENT. WHAT WE FOUND IS THAT THE MILLENNIAL DEMOGRAPHIC, IF YOU CAN GIVE THEM THAT EXPERIENCE IN ADDITION TO THE REAL ESTATE, LOOK, WE HAVE 437 RESORTS AROUND THE WORLD BUT IT IS THAT KEY EXPERIENTIAL MODEL, >>HOW DOES THAT WORK? EXPLAIN TO BE AN EXAMPLE. >>SO IF YOU OWN WITH DIAMOND RESORTS, LET’S USE REGGIE JACKSON. THE NEW YORK YANKEES. WE TAKE 12-15 FAMILIES A DAY FOR THE SPRING TRAINING GAMES. REGGIE HOSTS THEM AND TAKE THEM ON THE FIELD FOR BATTING PRACTICE. SITS IN THIS WEEK FOR 9 INNINGS. ANSWERS QUESTIONS, TAKES PICTURES, THE NEXT DAY THEY COME IN AND MEET WITH US TO PREVIEW POTENTIALLY BUYING A TIMESHARE. WE ARE SAYING THAT OUR CLOSE RATES NEARLY DOUBLE WE PUT THEM THROUGH THAT EXPERIENCE. >>INTERESTING. IT IS NO SURPRISE ME THAT EXPERIENCES ARE A BIG FACTOR THAT MILLENNIAL’S ARE LOOKING AT. PEOPLE WANT DURABILITY. THEY WANT TO BE WILL TO POST THEIR VACATION ON INSTAGRAM. THEY ALSO WANT FOLKS ABILITY. YOU DON’T WANT TO BE POSTING THE SAME THINGS OVER AND OVER AGAIN. SO HOW HAS THAT SHAPED BUYING PATTERNS YOU ARE SEEING? >>OUR PRODUCT IS A POINT PRODUCT. NOT A TRADITIONAL FIXED PRODUCT. WITH THIS POINTS CURRENCY, THEY CAN USE IT ON A DAILY BASIS. THEY CAN USE IT FOR AIRLINE TICKETS. THEY USE IT FOR HOTELS. YOU CAN USE IT FOR THE TRADITIONAL TIMESHARE. OR THEY CAN USE IT TO GO DO THESE REALLY COOL EXPERIENCES LIKE WE ARE TALKING ABOUT. SO THAT PIECE OF IT IS WHAT CREATES THE FOLKS ABILITY DYNAMIC THAT IS ATTRACTED. WITH US, WE HAVE SEEN A 25% INCREASE IN MILLENNIAL BUYERS ON A COMPOUNDED ANNUAL GROWTH FOR 2 YEARS IN A ROW. THAT IS PRETTY EXCITING. >>ON THE EXPERIENCE SIDE, AFTER YOU MADE THE INITIAL SALE IN CLOSING, PROVIDING AN, A VERY DIFFERENT EXPERIENCE THAT SOMEONE WOULD GET, HOW DO YOU KEEP THEM ENGAGED? HOW DO YOU THINK THEY DON’T GET DISSATISFIED IN THE FUTURE? >>WE DO OVER 3000 OF THESE SPECIAL UNIQUE EVENTS IN OUR INVINCIBLE LIFETIME PLATFORM ANNUALLY. WHAT WE DO ON OUR WEBSITE, THEY HAVE A PASSWORD-PROTECTED WEBSITETHEY CAN LOG INTO. THERE IS AN ENTIRE OUTLINE OF DATES AND A SCHEDULE OF VARIOUS EVENTS. IT MIGHT BE PJ TOUR GOLF OR A CULINARY EXPERIENCE. IT MIGHT BE TIMING MOUNT KILIMANJARO. WE DO 125 LIVE CONCERTS WITH THE LIKES OF COLE SWINDELL, SISTER HAZEL, LAUREN ELENA, AT OUR RESORTS, WHEN THEY’RE ON VACATION THEY CAN ACTUALLY GET INVOLVED IN THESE THINGS. MIKE, I WANT TO ASK ABOUT RESALE. BECAUSE THAT HAS BEEN A CHALLENGE FOR THE TIMESHARE INDUSTRY. I SAY THIS ANECDOTALLY BECAUSE MY PARENTS, MY DAD STILL OWNS A TIMESHARE. IT IS DIFFICULT IF YOU WANT TO GET RID OF THE THING. SAY YOU HAVE GONE INTO YOUR RETIREMENT YEARS AND YOU DON’T WANT IT ANYMORE. YOUR TRAVEL PATTERNS HAVE CHANGED. THE RESALE MARKET THIS STUFF IS NOT SUPER ROBUST. >>SIGNIFICANTLY BETTER THAN IT USED TO BE. BECAUSE THE CREDIBLE DEVELOPERS NOW HAVE A PROGRAM LIKE WE HAVE CONDITIONS. BUT THEY CAN REACH OUT TO US IF THEY FULFILLED THEIR OBLIGATIONS. IF THEY HAVE DONE BUT THEY SAID THEY WERE GOING TO DO, THEY PAID THEIR BILLS. THERE CURRENT. THEIR LIFESTYLE HAS CHANGED. KIDS HAVE MOVED UP. THEY WE TALKED TO US, WE HAVE A PROGRAM THAT WILL WORK DIRECTLY WITH THEM TO HELP THEM EXIT. >>WHAT IS YOUR FAVORITE EXPERIENCE OUT OF YOUR OFFERS? >>I AM

Author:

4 thoughts on “Millennials are investing more in Timeshares for vacation”

Leave a Reply

Your email address will not be published. Required fields are marked *