Marketing Analytics: Products, Distribution and Sales | UC BerkeleyX on edX

Marketing Analytics: Products, Distribution and Sales | UC BerkeleyX on edX



welcome to products distribution and sales when you finish this course you'll be able to answer three essential questions how to identify the product features that customers want most which distribution channels such as brick-and-mortar stores and e-commerce sites should I use how can I take advantage of each step in the sales process to boost sales to answer these questions will cover how to execute conjoint analysis to pinpoint the features most in demand by customers how to analyze profitability and other characteristics of different distribution channels available to you and how to analyze each step and the consumer sales process so you can improve sales conversion rates now join me as we tackle this leg of our journey into marketing analytics

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