Marketing Analytics: Marketing Measurement Strategy | UC BerkeleyX on edX

Marketing Analytics: Marketing Measurement Strategy | UC BerkeleyX on edX



STEPHAN SORGER: When
you finish this course, you'll be able to answer
three essential questions. How do I predict what
will happen in markets? How should I position my products? Which metric should I track? And what insight can I glean from them? To answer these questions,
we'll cover how to size markets and identify their trends,
how to position products as part of the market
segmentation process, and how to work with strategic
metrics to identify strengths and weaknesses within the organization. Now, join me as we tackle this leg of
our journey into marketing analytics.

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