Link Building with Images, Documents and Infographics

Link Building with Images, Documents and Infographics



Hello again, everybody! We are back with our
second installment of a series on legit and natural ways to do link building. I’m Natalie
at WooRankTV, and today, we’re going to talk about the small stuff that can add up
to making a big difference – using images, documents, press releases, and infographics
to bulk up your backlink profile. Can’t wait? Let’s get right to it! Let’s start off by talking about link building
using images. The idea behind it is simple – when websites use images from other sites,
they should link back to the original source to credit where it’s from. So how can you
make the most of the images on your site? First, optimize your images.
If you optimize your images by including things like descriptive names and alt attributes,
you can help them to appear in Google image search, which will improve the chances of
them being found and used by other sites. Don’t feel like you have to wait, though
– if you’re feeling impatient, you could reach out to groups of websites that may be
interested in your image portfolio. This also makes it easier to add the credit and link
to your site. If you’re going to do this, make sure you look for sites that already
give credit links for other images they use. After you’ve made sure your images are all
ready, the only thing left to do is make sure you’re already getting the credit you’re
due from your images. If you find that images have already been
used without your permission, you should definitely contact the website that’s using them to
ask them to credit you. It’s easy to use Google image search to check if your image
appears anywhere else – just go to this link, click the camera icon, then either paste
the URL of your image, or upload it. Documents can be any sort of written content
on your site. We’ve covered blog posts in another video, but it also includes other
promotional content that your company has produced like whitepapers, e-books, PDFs,
case studies or for some of you, maybe even restaurant menu cards. Sharing your content on relevant document
sharing sites can both help to boost the number of people that see your content, and can also
send traffic and value from the links in the content. Before publishing, make sure to optimize all
elements of the document. This includes a relevant filename, title and description naturally
containing target keyword topics. No matter if you’re publishing on your own site or
on a specific sharing site, don’t forget to include your logo and colors to make sure
it stays associated with you. Next we’re going to talk about two kinds
of content – news articles and press releases. If it applies to you, Google News is a pretty
straightforward one. Featuring your articles in Google News is a great way to get your
content out there. Now, it won’t suit everyone, but if you’re regularly posting well written
news articles, then it might be worth giving it a shot! Google news articles often appear
higher up in the search results, giving your content, and therefore your brand, a boost
without any special SEO efforts required. Submitting press releases to PR
websites used to be a common link building practice, but like many link building methods,
it was over-used by spammers who would add low quality content just for the links. This
caused Google to take action and penalise some of the sites involved, including one
of the most well known – PR Newswire. That meant that PR sites had to respond by
chucking out low quality content and tightening their approval processes. PR Newswire published
a press release shortly after the update alerting users to the fact that all new press releases
would be evaluated for quality before being published. This seems to have worked, as the
website now appears to be performing better in organic search than before the penalty. However, abuse does not necessarily negate
proper use, and Google clearly hasn’t declared all forms of press releases dead. That
means that as long as you follow a couple specific guidelines, they can still be a totally
legitimate source of links. Here are our top four suggestions: First: Write content that others will want to share
with their audience. This is pretty standard with press releases, right? If people won’t want
to see and share it, does it even count as a press release?
Two: keep things natural without over-optimizing the content. You know what this means – don’t
load it with exact match anchor text links, don’t stuff it with keywords, and write
content for users and not search engines. Three: only submit to high quality press release
websites – the others will do you no favors, seriously. That also means that you have to
turn out the kind of high quality press releases that they’re looking for.
Fourth, and finally, when it comes to spreading the word, don’t forget to reach out to your
network! As a sidenote, this can be a valuable tool for spreading any sort of content – for example, I’m pretty
sure about 100 of the views on our original link juice video were from my mom sharing it on Facebook. Finally, infographics. Who doesn’t love
an infographic? You take information that’s boring and dry and turn it into something
that looks great and helps people understand/retain the data! Although small businesses may not
have lots of time and money to spend on designing infographics, there are tons of services online
who offer free infographic templates – we’ll add some of our suggestions in the description
below. If you have some useful industry statistics or data from conducting your own industry
surveys, replace a boring, text-based blog post with an infographic to give a visual
representation of the data. You can then post the infographic to your blog and embed a link
to your post, so that you are credited when others use your infographic. Don’t have that data but still want to give
infographics a try? You still can! A great way to build infographics that will be a hit
with your audience is to start with the content you already have. Do a bit of digging around
into your Google Analytics data to pull out your most widely read content, then think
about which pieces of content could be translated into an infographic. For example, if you have
a blog post that explains a process, use this to create a infographic with a flow chart
to bring the process to life. Thanks for watching – if you liked this video,
don’t forget to give it a thumbs up, and if you’ve had success with link building
using any of these methods, or if you have ideas for future videos, make sure to let
us know about them in the comments. Our series on link building will continue in two weeks
with videos on social media and link reclamation, so if you’re already excited, subscribe
below!

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