How to Produce More Personalized Video by Breaking the Fourth Wall

How to Produce More Personalized Video by Breaking the Fourth Wall


The same technique that
Ferris Bueller famously used in 1986 has caused me
today to lose 15 pounds and become a brand advocate for life. No, this is not an infomercial. (upbeat music) But I’m Mary Nice. I’m a senior strategist
at Convince & Convert. And today I wanna explore the topic of getting more personal
with your video content by breaking the fourth wall. It’s a topic recently
explored on the C&C blog by Kathy Klotz-Guest. I recently took a financial plunge and purchased a Peloton bike. For those that don’t know
what a Peloton bike is, Peloton is a company based out of New York that’s a spin studio. There’s thousands of
them all over the world. But the difference of Peloton
is they make their money, the bulk of their money,
by spelling spin bikes to at-home riders with
tablets affixed to them that live stream video content based in the studio in New York. So you can be an at-home rider and feel like you’re in the
spinning studio in New York. And the reason that this is
working so well for Peloton is, yes, they have wonderful classes, yes, they have wonderful instructors, but they have encouraged their instructors to break the fourth wall and
given them the technology to do that to make you
feel, as an at-home rider, connected individually and personally to the instructors and to
the people in the class. When you are riding,
the instructors’ tablets and the tablets of those
who are riding with you have the names and locations of people all over the
world really riding. And they treat their video streams not like a fitness studio
with cameras in it, but they really treat it
like a television studio, live streaming content directly to you. We all know that video is important. We all also know that video
is more prevalent than ever and everybody is producing
video today to reach consumers. So how can you do it more
personally and get better at it? I encourage you to explore
using that fourth wall and breaking that fourth wall to more personally connect
with your audience. So take a look at your content topics, at your content themes, and identify one that would most authentically
connect with your consumers in a more personal way. So I encourage you to test it out. What content topic would most
authentically be delivered by breaking that fourth wall, by bringing your brand, your people, and your audience together? Thanks so much for watching. And if you enjoyed this
or you found this useful, please share with your friends, and we’ll be back in your inbox next week. (upbeat music)

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