How hashtags work on social media: Twitter, Instagram & Facebook Hashtag Tips | #ChiaExplains

How hashtags work on social media: Twitter, Instagram & Facebook Hashtag Tips | #ChiaExplains

Hashtags are used just about everywhere – they
make regular appearances in our social media posts, they travel across platforms, and they can
even carry the message of an entire marketing campaign for really savvy brands… But how do hashtags work on different social
media platforms – and how does this affect the way that we use them for business? These are some really interesting questions
that I’ll try to answer inside this video. Hey, it’s Chia from Brand24 and today I
want to talk about hashtags – specifically, the different ways that hashtags are used
across various social media platforms like Twitter, Instagram and Facebook. So let’s start with hashtags on Twitter: Twitter is essentially the birthplace of hashtags,
and it all started with this Tweet: “How do you feel about using the pound sign for
groups? As in (hashtag)BarCamp?” This was the first time that a hashtag was
used on Twitter, and the message sums up how Twitter hashtags are still being used today
– to GROUP together individual tweets that talk about a common topic. Basically, hashtags on Twitter let us find
conversations about stuff that we’re interested in, so we can join in and voice our opinions
or share an experience. Brands can really easily use Twitter hashtags to
engage in conversations about a certain topic or create a new hashtag to promote an event
– like #SMMW19 (social media marketing world). If you use a pre-existing hashtag, make sure
you take 5 minutes to see what it’s about, so you don’t find yourself in hot water
like DiGiorno Pizza did when they turned the #WhyIStayed hashtag (featuring stories from
domestic abuse survivors) into a joke about staying for pizza. Now, what about hashtags on Instagram? Instagram is all about images, and each hashtag
contains a visual feed of all the posts that share the same tag, whether it’s displayed
in the image caption or down below in the “Comments” section. People tend to go crazy with Instagram hashtags,
which is what prompted Insta to put a limit of 30 hashtags on each post. What this liberal use of hashtags on the platform
tells us, is that they play a key role on Insta. Actually, Instagram is almost POWERED by hashtags,
making their role in business kind of multipurpose here. But, no matter what you’re doing – whether
you’re holding a contest or giveaway, or working on a digital campaign, you want to
maximize the social media reach for your posts, and make sure that as many people as possible
see it. So the best way to do that is by using trending
hashtags. Since these are the hashtags that people are
actively using, it guarantees that the IG post you spent so much time creating, won’t
go unnoticed. Now, how about hashtags on Facebook? So, Facebook hashtags work in a different way
than they do on Instagram and Twitter. This is because Facebook itself is much more
focused on people – including those with private profiles. Most people – they don’t really use hashtags on
Facebook unless it’s to express some kind of emotion, like “I’ve been trying to
open this jar for the past 20 minutes. No luck. #Frustrated” And they don’t really SEARCH for hashtags
there either. Facebook is where you go to look for people
or friends – and sometimes groups or brands that you like. But that doesn’t mean that hashtags don’t
have a place on Facebook. On the contrary, this means that hashtags
on Facebook have a much more specific use, especially in business. So, a lot of brands – they actually forego using
any Facebook hashtags, since – as we mentioned, people don’t really use them to discover content or join
in on conversations. But all this changes when brands want to connect
a series of Facebook posts. In this case, Facebook hashtags become super
helpful. Beauty brand Ipsy is a really good example
of this. They created a series of short videos on Facebook,
where they tested different products that could be found in their beauty subscription
service. Even though each video featured a different
product, that could range from foot peels to eyeliner tape, they were all connected by the hashtag
#CrashTestBeauties. So, anybody who watched one of their videos
could just click on the hashtag, and be taken to what is essentially a playlist of all the
videos in that series, helping viewers discover even more Facebook content from Ipsy. I imagine that this would also work really
well for fitness brands – just invent your own hashtag like #GetFitWithArnold (or something
more clever) – and create content that shows people the best exercises for different muscle
groups, and then connect it all with your hashtag to show them workouts for total body
fitness. So, this was just a really quick look at how
hashtags work on different platforms – whether it’s to engage in conversation on Twitter,
discover new content on Instagram, or connect a series of posts on Facebook. Of course, they’re also used on other social
media platforms, like YouTube, LinkedIn, Reddit & more — albeit in different capacities. But the number one tip that I have for you
guys today, is that if you use hashtags for business on ANY platform – remember to track
them. See how many times they’re used, WHERE they’re
used, WHEN they’re used, and WHO is using them. I’ll try to cover how you can track all of
this in another video. And that’s all we have time for today – if
you have any questions, feel free to ask away in the comments section – or just let me know what
else you want to learn about. And if you found this video helpful, remember
to like, share and hit that subscribe button to find out when the next video comes out
– which will contain even more tips on how to do all things in social media & digital
marketing. Thank you for watching – I hope you learned something
useful, and I’ll see you next time. Bye!


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