How Does Google Do Your Searches?

How Does Google Do Your Searches?


. GOOGLE PROCESSES 40,000 SEARCHES EVERY SECOND. EVERY SECOND. THE SEARCHES GET YOU EXACTLY WHERE YOU WANT TO GO. HOW DOES GOOGLE DO IT? GOOD QUESTION. HEATHER BROWN EXPLAINS. Reporter: WHAT IS MINNESOTA STATE INSECT? WE HAVE ONE. WE TRY TO GIVE GOOGLE A REASON TO RANK US ABOVE THE COMPETITION. PEOPLE HIRE YOU TO GET HIGHER UP ON THE GOOGLE SEARCH? YEAH. THE MANAGER — SEARCH ENGINE OPTIZATION. THE MAKERS ARE — OPTIMIZATION. THE MAKERS ARE TRYING TO MAKE IT SO IT RESEMBLES A HUMAN’S BRAIN. GOOGLE CONSIDERS MORE THAN 200 FACTORS. Reporter: THEY LOOK AT HOW MANY TIMES DOES THE PAGE CONTAIN YOUR WORDS, THE TITLE, THE URL. IS THIS PAGE FROM A QUALITY WEBSITE OR LOW QUALITY? WHY WIKIPEDIA IS NUMBER ONE? I HAVE THE SAME QUESTION. THEY HAVE DONE A GOOD JOB OF BUILDING ITS AUTHORITY ONLINE. HOW DOES GOOGLE NOTICE THAT? ONE THING IS BACK LINKS. HOW MANY LINKS POINT TO IT. Reporter: CAN A COMPANY PAY GOOGLE TO GET HIGHER UP? YOU CAN BUT YOU WILL HAVE AN ICON THAT SAYS ADD. Reporter: 2/3 OF ALL SEARCHES IN THE U.S. ARE GOOGLE. FOLLOWED BY BING AND THEN YAHOO. THEY FOLLOWING A SIMILAR — FOLLOW A SIMILAR TECHNOLOGY. Reporter: SO IF YOU ARE STILL WONDERING ABOUT OUR STATE INSECT? THE MOSQUITO? THAT WAS MY GUESS. Reporter: NOPE. THE MONARCH BUTTERFLY. HEATHER BROWN, WCCO CHANNEL 4 NEWS. GOOGLE CONSTANTLY CHANGES ITS SEARCH FORMULAS SO COMPANIES CAN’T FIGURE IT OUT SO THEY COULD STILL FIND HIGH

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