Google Lens new features hands-on

Google Lens new features hands-on

– So we’re here at day one of Google IO checking out new features for Google Lens. It’s an AR and AI
platform for the company, and it’s basically built
into Google Assistant, and now it’s built right into
the smart phone’s camera. So Google first introduced
Google Lens last year, and basically at the
time, it was a way to look through the camera’s viewfinder and identify objects in photos. Now Lens is much more sophisticated. It uses all Google’s understanding of natural language processing, and object recognition, image recognition. It combines it into one big platform. So that the smart phone
can see and understand the world around it and it
can parse human language. Prior to today, Google Lens
was only available within Google Assistant. Now it works right from
the smart phone’s camera and it works in other devices. Right here we have an LGG7 and we have a whole
wall of props behind us that we can use Google Lens to identify and get information from Google Search. There are three ways
to access Google Lens. The first is to just open the camera and click the Google Lens button. From there the phone starts looking and trying to identify
objects it sees through the viewfinder. The second way to access Google Lens is basically just by
touching and holding the home button down here launching
Assistant and just clicking the lens button. And as you can see right now, Lens already sees and identifies objects with these little colored dots, that’s how it knows what it is. Tapping on one of the dots, will pull up Google search results. So you see it understands
that this is an album by Justice Woman and
conveniently Justice happens to be the artist performing
at Google IO tomorrow. And the third way to
access Google Lens will be a double tap on the camera button, but that only works on the RGG7. If you look at some of the clothing here, whoop, doesn’t quite
identify the clothing, but it asks if I like the clothing. I guess it’s trying to build
a preference profile for me. Let’s try this one. Whoop, there it goes, it
pulled up shopping results from Macy’s, from QVC. So it understands what
this item of clothing is and it then prompts you to buy it online. Now as you scan Google
Lens over other objects, it’ll slowly start to
recognize everything else that you pan it over. So we have a piece of art right here, that is not correct, hold on. Looking for results. There we go. So it went from the album, but now it knows this is a
painting by Pablo Picasso. Right here it sees a photo. And it knows that was
a Norwegian Lundehund. I don’t think I pronounced that right, but it is a dog breed
and Google identified it. So Google Lens isn’t just
for photos and objects. You can do a lot with text now, that includes text inside
the book jacket of a book, it includes text on menus at restaurants. You can point the camera at
a whole list of food items and you can pull up images
of those food items. You can pull up YouTube
videos of how to make them. You can even translate
those food items if they’re in another language into
English or into Spanish or into any other language that you want that Google Translate supports. Now if you’re looking at a book, for instance, like the book
Swing Time by Zadie Smith, you can look at huge passages of text, you can even grab that
text using Google Lens and you can pull it out
as if you had just copied and pasted it from a document. From there you can translate
that text into another language you can even then do
Google searches on it. Google Lens essentially takes text from anywhere out in the world, street signs, restaurant menus, even books and it makes that text searchable. Now the underlying technology
behind Google Lens, it isn’t just for basically
looking through a smart phone viewfinder and looking at products or trying to translate text. What powers Google Lens is, a lot of the foundational
AI work that lets Google do AR experiences. So for instance, because Google’s software and the phones that power that software can understand and see the world, you can create whole virtual 3D images. For instance, you can have
paintings come to life right out in front of you
and you can walk around, you can even see the reflections
of objects behind you in those 3D images, if developers design them in the right way and know what environment
you’re standing in. That’s pretty wild. You can also point your
camera lens at a podium and have an entire 3D image
come to life in front of you, grow up into the sky and encompass the entire
vertical area around you. Now these Google Lens features are all coming later this month and as Google said on
stage at the IO keynote, they’re coming to more
than just pixel devices and within the Assistant. You’ll also be able to access them in IOS from within the Assistant itself. But you have to use the
Assistant, you won’t be able to access it from the
Iphone’s camera, of course. For all the news and
announcements from Google IO 2018, check out and
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