Exclusive Interview With Kid Millionaire Behind Ryan’s World Toy Empire | NBC Nightly News

Exclusive Interview With Kid Millionaire Behind Ryan’s World Toy Empire | NBC Nightly News


TONIGHT, HE AND HIS PARENTS TALK EXCLUSIVELY TO OUR PARENTS TALK EXCLUSIVELY TO OUR JOLENE KENT IN THEIR EXCLUSIVELY TO OUR JOLENE KENT IN THEIR FIRST FAMILY JOLENE KENT IN THEIR FIRST FAMILY INTERVIEW. FIRST FAMILY INTERVIEW.>>Reporter: YOUTUBE INTERVIEW.>>Reporter: YOUTUBE STAR RYAN IS ONLY 7>>Reporter: YOUTUBE STAR RYAN IS ONLY 7 YEARS OLD. STAR RYAN IS ONLY 7 YEARS OLD. BUT HE’S ALREADY YEARS OLD. BUT HE’S ALREADY SELLING OUT AISLES OF BUT HE’S ALREADY SELLING OUT AISLES OF TOYS AT WALMART AND SELLING OUT AISLES OF TOYS AT WALMART AND TARGET, LIKE A RETAIL TOYS AT WALMART AND TARGET, LIKE A RETAIL VETERAN. TARGET, LIKE A RETAIL VETERAN.>>WHAT IS IT LIKE TO VETERAN.>>WHAT IS IT LIKE TO SEE YOURSELF RIGHT>>WHAT IS IT LIKE TO SEE YOURSELF RIGHT THERE? SEE YOURSELF RIGHT THERE?>>IT’S SO COOL, THERE?>>IT’S SO COOL, BECAUSE I CAN SEE>>IT’S SO COOL, BECAUSE I CAN SEE MYSELF. BECAUSE I CAN SEE MYSELF.>>Reporter: HIS EGGS MYSELF.>>Reporter: HIS EGGS AND SQUISHIES ARE SOME>>Reporter: HIS EGGS AND SQUISHIES ARE SOME OF THE HOTTEST TOYS AND SQUISHIES ARE SOME OF THE HOTTEST TOYS THIS HOLIDAY SEASON. OF THE HOTTEST TOYS THIS HOLIDAY SEASON. IT ALL STARTED WITH THIS HOLIDAY SEASON. IT ALL STARTED WITH YOUTUBE VIDEOS HE MADE IT ALL STARTED WITH YOUTUBE VIDEOS HE MADE WITH HIS PARENTS AT YOUTUBE VIDEOS HE MADE WITH HIS PARENTS AT AGE THREE. WITH HIS PARENTS AT AGE THREE.>>SEE YOU NEXT TIME. AGE THREE.>>SEE YOU NEXT TIME.>>Reporter: THEY’VE>>SEE YOU NEXT TIME.>>Reporter: THEY’VE NOW BEEN VIEWED MORE>>Reporter: THEY’VE NOW BEEN VIEWED MORE THAN 25 BILLION TIMES, NOW BEEN VIEWED MORE THAN 25 BILLION TIMES, TRANSFORMING THE BOY THAN 25 BILLION TIMES, TRANSFORMING THE BOY WONDER INTO THE EIGHTH TRANSFORMING THE BOY WONDER INTO THE EIGHTH HIGHEST PAID YOUTUBE WONDER INTO THE EIGHTH HIGHEST PAID YOUTUBE STAR. HIGHEST PAID YOUTUBE STAR. HE MADE AN ESTIMATED STAR. HE MADE AN ESTIMATED $11 MILLION LAST YEAR. HE MADE AN ESTIMATED $11 MILLION LAST YEAR. AND RETAILERS HAVE NOW $11 MILLION LAST YEAR. AND RETAILERS HAVE NOW TURNED TO INFLUENCERS AND RETAILERS HAVE NOW TURNED TO INFLUENCERS LIKE RYAN TO GET TURNED TO INFLUENCERS LIKE RYAN TO GET FAMILIES INTO THEIR LIKE RYAN TO GET FAMILIES INTO THEIR STORES. FAMILIES INTO THEIR STORES.>>WHY DO YOU THINK STORES.>>WHY DO YOU THINK ALL THESE KIDS OUT>>WHY DO YOU THINK ALL THESE KIDS OUT THERE LIKE WATCHING ALL THESE KIDS OUT THERE LIKE WATCHING YOUR VIDEOS? THERE LIKE WATCHING YOUR VIDEOS?>>BECAUSE I’M YOUR VIDEOS?>>BECAUSE I’M ENTERTAINING AND I’M>>BECAUSE I’M ENTERTAINING AND I’M FUNNY. ENTERTAINING AND I’M FUNNY.>>Reporter: BUT LIKE FUNNY.>>Reporter: BUT LIKE MANY FIRST GRADERS,>>Reporter: BUT LIKE MANY FIRST GRADERS, HE’S JUST A KID, TOO. MANY FIRST GRADERS, HE’S JUST A KID, TOO. LOSING HIS FIRST TOOTH HE’S JUST A KID, TOO. LOSING HIS FIRST TOOTH AND AVOIDING HIS LOSING HIS FIRST TOOTH AND AVOIDING HIS VEGGIES. AND AVOIDING HIS VEGGIES.>>HE IS A PICKY EATER VEGGIES.>>HE IS A PICKY EATER AND VERY SOCIABLE AT>>HE IS A PICKY EATER AND VERY SOCIABLE AT SCHOOL. AND VERY SOCIABLE AT SCHOOL.>>Reporter: AND TOYS SCHOOL.>>Reporter: AND TOYS ARE JUST THE>>Reporter: AND TOYS ARE JUST THE BEGINNING. ARE JUST THE BEGINNING. WHAT DO YOU WANT TO BE BEGINNING. WHAT DO YOU WANT TO BE WHEN YOU GROW UP? WHAT DO YOU WANT TO BE WHEN YOU GROW UP?>>I WANT TO BE A GAME

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