Digital Marketing MKTG1427 Shafeeqah Rafik

Digital Marketing MKTG1427 Shafeeqah Rafik



hi everyone my name is chef karthik and today i'll be talking about how French beauty can use social media marketing to create better value for their customers social media what is social media social media consists of Facebook Instagram Twitter snapchat and YouTube it allows people to connect globally social media creates online content through our thoughts and opinions so how to parent use social media to create customer value let's take a look into Fanta beauty Fanta Beauty was founded in 2017 by Robin Rihanna Fenty a former music fashion and beauty icon she launched 20 Beauty so that woman everywhere would be included by focusing on a wide range of traditionally hard to match skin tones creating formulas that work for all skin types and pinpointing Universal shades the brand was so successful that you made 72 million dollars in the first month of their launch the brand focuses on selling products such as foundations lipsticks eyeshadows makeup tools and many more 20 Beauty uses a variety of social media platforms to help connect with their consumers this mainly includes Instagram Twitter Facebook and YouTube now let's take a look into twenty beauties YouTube page 20 uses YouTube as a platform to help connect with the consumers by uploading tutorials using their products and makeup artists they upload social media influences tutorials as well as get the loops they also have the series called tutorial Tuesdays with Rihanna this encourages consumers to come back to the beach every Tuesday for more makeup looks using VR products looking into their Twitter pitch now 20 uses Twitter as a platform that constantly updates consumers regarding about launch dates of new products as well as their YouTube posts they connect with the consumers with Yuma by using mean culture which is generally a trending topic within the internet group now with Instagram being one of their social media platform with the most follower count of 8 million followers they utilize this platform by posting posts of people using 20 products which shows how much except our consumers work a fight using their faces as canvases they also reply to people's queries in the comment section of samples apart from that in the oppose detect products and its prices to ensure that consumers are able to purchase products easily Facebook is then used to update consumers regarding about products and launch dates of their upcoming collections hashtag Santa Fe's is one of the most commonly used hashtags that generates almost seventy eight point three K posts so a real question now that people always ask themselves are its fancy really good well with the help of their website twenty allows consumers to review products based on honest opinions of other consumers even if it is bad it also allows you to read the product apart from having reviews the website has all products listed TechEd along with its price T Beauty allows consumers to interact with each other and with the brand by using the relevant social media tools but can they do better to create better customer value for the consumers using social media well by using the customer value creation framework suggestions will be made to guide fancy Beauty with reading better value for the customers using social media number one experiential value although fancy Beauty uses hashtags to and get to care consumers they do not have one that allows customers to communicate regarding about real-time issues Fenty should have a hashtag such as fancy problems to allow consumers to know about real-time problems as well as for the company to find a solution to the problem it is a win-win situation number two functional center uses the social media platforms wisely by posting constantly and engaging with consumers by reposting replying to their concerns but with three to four calls being posted every day these concerns can be lost among the other pose hence 20 should use the Q&A feature on Instagram and create an Instagram story highlight so that consumers are always able to relook at solutions to Aaron burning questions as you also link them all to the social media platforms three cost 22 poster promotions on their social media platforms to allow consumers to use their promotions wisely this allows consumers to also bet benefit from the brand and not just from its product lastly it's symbolic Fenty should pause and create a story highlight when top celebrities use the makeup this allows the bread to add more symbolic value to the brain as consumers who feel that they are wearing the same products as a favorite celebrities they also can repost from the celebrities and influencers so that people can we look back at them well that is all folks hope you guys learned a thing or two about 20 Beauty thank you so much for watching

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