Digital and Social Media News for Nonprofits, Churches: Week 4, Oct 19

Digital and Social Media News for Nonprofits, Churches: Week 4, Oct 19


Hello and welcome to this week’s edition
of the Digital and Social Media News for Leaders of Nonprofits, Churches,
and Faith-based Organizations. I’m Natchi Lazarus. This week we have
news from Google, Facebook, LinkedIn, Snapchat, and a big news related to commercial
drone delivery by a company that is a subsidiary of Google. This is the show where we bring you the
Top 5 news you need to know for this week in less than 5
minutes. Let’s get started. Our first big news is about
a company called Wing, which is a subsidiary of Google, that is into commercial
drone-based delivery services. This company, last week, announced in their blog that they have
become the first company to deliver products via air commercially
in the United States. Their video, their YouTube video shows people picking
up their Wing app and ordering things like medicines and other stuff. And it also shows an employee packing
the products into a box and a drone picks it up and flies to the customer’s
place and delivers the product. This company was able to procure
an Air Operator Certificate, AOC from the Federal Aviation
Administration and it is authorized to fly multiple unmanned drones while
being monitored by pilots. This is a big trend related to the
digital space because this is connected to multiple areas like logistics,
digital, mobile apps, similar to what Uber did to taxis.
So you might want to watch the video. This is going to be a big trend in
the future, in the days to come. Our next news is from Snapchat. Last
week, Snapchat introduced dynamic ads. Dynamic ads is a very popular option on
social media and digital advertising. It is where an advertiser
uploads a product catalog
and also tells the platform what the target segments are. And the platform automatically picks up
different products from the catalog and displays that to the audience. This has worked very well for advertisers
on Facebook and Instagram. Now, Snapchat joins this list of
channels that offers dynamic ads. So if you are reaching out to
younger audience using Snapchat, then this could be helpful for you, especially Gen Z and Millennials
who use mobile a lot. Because this ad format that Snapchat
has come out with is completely mobile based and it is very helpful if you
are focusing on those two segments. Our next news is about LinkedIn. LinkedIn seems to be testing a new
feature called ‘Manage Conversations’, which will help you manage multiple
message threads within LinkedIn’s inbox. If you know, direct messaging inbox in LinkedIn is
not easy when it comes to bulk messaging. You cannot select multiple
messages at once and take action. You have to do it one by one. Now LinkedIn is testing this feature
and if this comes out it will be very valuable and will save a lot of time
for us who manage multiple conversations inside LinkedIn. Our next
news from Google. Last week, Google Maps team added a new feature to
their mobile app where a user can easily report an incident on the road. Suppose you’re using Google
Maps and you’re on your way, and you find that there is
a construction going on, or one of the lane is closed,
or there is an incident, then you can quickly add it and report it, so that other users who are going
to take the same route will benefit. You just have to click the plus button
on your Google Maps mobile app and these options will show up. And
you can quickly select, so that you don’t have to do big typing
and other things while you are on the steering. I really like the way Google approaches
the process of collecting data, real time from the users on the
ground. Now this is something, as a leader of a nonprofit or a ministry, this is something that you need to
think about as an approach – how can you collect information from your
congregation, from your staff, from the people on the road easily so
that you can make it very user friendly? Whatever you’re creating, whether it’s content or app or a
software or whatever you’re creating, the approach of Google is something
that we all need to learn from. Before we go to our
last news of this week, I wanted to remind you about our upcoming
planning workshop for the year 2020. The new year 2020 is projected to be a
big year for the digital and social media industry. Our goal is to
equip as many churches, ministries and nonprofits as we can, to plan so that they enter the
new year with a solid, written, planning document in their hand.
In order to help you do that, we are having this free
online training and workshop. If you attend this, you will get all
the tools that will help you plan. You will also get clarity on
where you are as a ministry. We talk about the different stages. We also talk about the key
questions you need to ask and so on. So this is basically
equipping you to plan well. Before you sit for your yearly
planning, if you attend this workshop, you get the idea or clarity on
how you need to go about planning. Even if you cannot attend it live,
because we do it on certain timings, which may or may not suit
people from all over the world, because I know all of you are listening
to me from different countries, I recommend that you anyway
go ahead and register for it. Because once you register you will get
the recording. So go ahead and register. Visit natchi.net/2020. It’s a free workshop and you can
register online. For now, let’s move on. Our final news for this
week is from Facebook. Facebook has introduced templates
for creating Stories Ads, which can be customized for your needs. So ‘Stories’ are a very popular type
of content right now on social media. This is a disappearing content that people
create showcasing their everyday life and people just love it. So there
is a big increase in the viewership. And therefore releasing ads within
Stories can have a big impact if you’re trying to reach the right audience. This is a feature where Facebook
gives you customizable templates. So you don’t have to create or hire
a designer to create your Stories ad. You can easily upload your images or
text and quickly create Stories ads, that work really well on Facebook
and on Instagram as well. I will link to the
article in the shownotes, do check it out or pass it on
to your social media team. Well, that’s all I have for you this
week. Thank you for joining me. I really appreciate it. If you’d like to dig deeper into any of
the stories I’ve got the source links and the details in our
News page natchi.net/news. Do check it out and share it with other
friends who may be in the nonprofit, church or ministry space. Please Subscribe and Follow us wherever
you are consuming this content, so that you do not miss another episode. I will see you next week with another
set of news items. Until then, you stay connected and stay
blessed. God bless you. Bye.

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