Apple Music Event 2001-The First Ever iPod Introduction

Apple Music Event 2001-The First Ever iPod Introduction

the field that we decided to do it in the choice we made was music now why music well we love music and it's always good to do something you love more importantly musics a part of everyone's life everyone musics been around forever it will always be around this is not a speculative market and because it's a part of everyone's life it's a very large target market all around the world it knows no boundaries but interestingly enough in this whole new digital music revolution there is no market leader there are small companies like creative and sonic blue and then there's some large companies like Sony that haven't had a hit yet they haven't found the recipe no one has really found the recipe yet for digital music and we think not only can we find a recipe but we think the Apple brand is going to be fantastic because people trust the Apple brand to get their great digital electronics from so let's look at portable music let's look at the landscape the first thing if you want to listen music portably you go out buy CD CD player right that's one way to go about 15 10 to 15 songs or you can buy a flash player going by one of those you can buy a mp3 CD player or you can buy a hard disk bass you box player these are the four choices for portable music right now so let's take a look at each one of those a CD player cost about $75 Gold's 10 to 15 songs on a CD that's about $5 a song you go buy a Flash Player pay about double that about $150 holds the same 10 to 15 songs or about $10 a song you can go buy an mp3 CD player and an mp3 CD which you can burn on your computer cost about $150 but holds 150 songs you get down to $1.00 a song or you can go buy a hard drive jukebox player for about 300 dollars it holds about a thousand songs and cost about 30 cents a song so we looked at this and studied all these and that's where we want to be that is where we want to be and we are introducing a product today that takes us exactly there and that product is called iPod iMac iBook iPod what is iPod iPod is an mp3 music player has CD quality music and it plays all of the popular open formats of digital music mp3 mp3 variable bitrate WAV and AIFF but the biggest thing about ipod is it holds a thousand songs now this is a quantum leap because it's your for most people it's their entire music library this is huge how many times have you gone on the road with a seating player and said oh god the CEO I didn't bring a CD I want to listen to you to have your whole in music library with you at all times is a quantum leap in listening to music the coolest thing about iPod is that whole your entire music library fits in your pocket okay you can take your whole music library with you right in your pocket never before possible so that's iPod there are three major breakthroughs in iPod let's take a look at each one of them the first one is it's all true portable so if we're going to keep a thousand songs on iPod and it fits in your pocket how do we do this how do we possibly do this well we start off with an ultra thin hard drive we've got a 1.8 inch diameter hard drive that's 0.2 inches thick super thin and that hard drive is 5 gigabytes in capacity 5 gigabytes which holds a thousand songs at a 160 kilobit rate which is a very high quality rate of mp3 compression very high quality thousand songs on this five gigabyte Drive and we've built in 20 minutes Kip protection assumption that's not 20 seconds 20 minute skip protection so you can take iPod bicycling mountain climbing jogging you name it and you're not going to skip a beat so we've got this 5 gigabyte Drive as well as a thousand songs how do we get the thousand songs on to iPod we don't – wait so we've built in firewire now apples you know invented firewire we should firewire on every computer we make it's built into iPod it's the first and only music player with firewire why because it's fast you can download an entire CD in the iPod in five to 10 seconds an entire CD so let's take a look at how it compares with USB five to ten seconds for firewire to load a CD on a USB player you're talking five minutes let's talk about a thousand songs now on iPod with firewire it is under 10 minutes on a USB player it is five hours can you imagine that you get your USB player you want to load a thousand songs you get to watch it for five hours while it loads the songs under 10 minutes with iPod it's 30 times faster than any other mp3 player so huge win now it doesn't matter how many songs you have with you if your battery's dead right so we have built in an extraordinary battery in the iPod ten hours of battery life and that is ten hours of continuous music we're using a rechargeable lithium polymer battery this is a more advanced battery than me even using our portable computers it's the most advanced battery we've ever shipped and you can recharge this 10 hour battery in one hour to 80% of its capacity on a fast charge one hour but maybe the coolest thing is that you know firewire the firewire cable carries all the data from the Mac to iPod the firewire also has power on it and so when you plug in to your Mac it actually charges the iPod over that single firewire Abell so you don't have another charging cable to worry about it charges over firewire every time you plug into your map now you might say well what happens if I'm on the road with my ipod and I didn't bring my Mac with me and my battery's running low what do I do well we got a really cool charger the chips as part of iPod 2 and this charger has a firewire port on it so you take your firewire cable and just plug it right into the charger and plug it in the outlet and charge iPod wherever you happen to be where there's an helmet so 10 hours of continuous music playback with a remarkable new battery technology now you might be saying well this is cool this is cool but you know I've got a big hard disk in my my portable let's say my iBook I'm running iTunes I'm really happy I got firewire on my iBook I don't quite get 10 hours of battery life but I book stuff better a better battery life than any other consumer portable so what's what's so special about iPod here it's ultra portable an iBook is really portable but this is ultra portable and let me show you what I mean iPod is the size of a deck of cards a deck of cards it is 2.4 inches wide it is 4 inches tall and it is barely over 3/4 of an inch thick this is tiny it also only weighs 6 and 1/2 ounces that is lighter than most of the cellphones you have in your pockets right now so this is what's so remarkable about iPod it is ultra portable wind stop there ipod has got Apple design we've got one of the best design teams in the world and they have done a remarkable job and let me show you this is what iPod looks from the side again about 3/4 of an inch thick I'm going to show you the back first because I'm in love with it it's stainless steel it's really really durable it's beautiful and this is what the front of it looks like boom that's iPod I haven't had one right here in my pocket in fact there it is right there oh this amazing little device holds a thousand songs that goes right in my pocket


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