Advertising on social media

Advertising on social media


Hey! Wondering if there’s anything more
that you can be doing, now that your social media plan
is up and running? Well, the answer is often yes, and many social networks offer
paid advertising opportunities that can help you access
very specific audiences and get your message out there. Let’s jump into it. We’ll use the vintage clothing store
as our example. Perhaps you’ve noticed
that your best customers seem to come from certain demographics. Let’s say, women, aged about 20 to 35. Wouldn’t it be great
if you could focus your advertising on people who fit this profile and are more likely
to become your customer? Well, social media sites
can do this, and more. That’s because social media sites
often know a lot about their users. Think about your Facebook,
or Google+ page, for example. Have you included your age and gender
on your personal social media pages? Well, many people do, and that’s why social media sites are often able to offer businesses
the ability to reach such specific groups. Sounds pretty good so far, right? Well, it gets better. Not all women age 20 to 35 are going to be interested
in vintage clothing. So, if we can avoid spending money
advertising to people who aren’t interested
in vintage clothing– well, that’s a win. Luckily, social media sites can help
you narrow down your audience even more. For example, you could
target women aged 20 to 35 who are interested
in a certain fashion designer, or who have posted
about vintage fashion in the past. That would be a great way
to focus your advertising only on the people who are most likely
to be interested in your shop. And we can take that even further. Like other online advertising channels, you can also target your ads
to specific geographic areas. That means you could use
your social networks to advertise to women aged 20 to 35
within 25 miles of your shop, who are interested in a specific designer
that you care about. Pretty cool, right? Social media sites provide great options for targeting ads or contents
to very specific audiences, and that’s a great way to make sure you’re investing
your marketing budget wisely. Now, let’s talk about how paying to promote your messages
to social network users can complement
your other efforts on social. Building up your presence
on social networks is usually a gradual process. Over time you post
interesting, unique content and gain more and more visibility. But what if you wanted
to accelerate that process? That’s another great reason to try
paid advertising on social networks. Say you’ve got a Twitter page
with a few hundred followers, so far. What if you wanted
to reach a lot more people, people who aren’t necessarily
following you yet? Well, you could try a Promoted Tweet. This is a way to get your shop
in front of potential customers fast. For example, your Promoted Tweet
could be shown to people who have tweeted
about vintage fashion in the past, or people who follow
an influential designer. All of a sudden, you’re potentially reaching
a lot more than your 200 followers, and hopefully growing your network
with even more followers as a result. So, that’s advertising
with social media sites. You get the ability to do
some really fancy targeting, and on top of that you can ramp up your visibility
on social networks very quickly, as long as you’re willing
to pay for it, of course.

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