Advertising Campaign Up-10 Bottle Juice

Advertising Campaign Up-10 Bottle Juice



imagine this when you walk into your classroom everyone is drinking a new kind of beverage called up-tempo toe juice you heard that you can increase your IQ by 10 points for two hours you also thought that your classmates are a little different today because even the student who always get a bad grade got a 100 on the extremely hurt pop quiz today unfortunately you're the only one who didn't get an 8 on it so decided to give the dream to try and instantly feel that all the assigned projects are easy back to reality I'm sure you're all interested in the brand-new product now after bottle juice is the beverage that you need to try for a brighter future I am here to inform you about Optive bottle juice and at the process of me developing this product here you see the logo and it is so good so first I wanted to create something unique eye catching and easy to memorize first you see this logo here it is colorful and easy to recognize there is the civic reason why I chose this color the color red yellow and black after race issues the color red and yellow will make people hungry and the color black can make people see the logo clearly the overall vibe from the logo is energetic because the audience is between fifteen to thirty three years old so they were like energy things moving on to the slogan and what has something simple and not something that it will work well forget Italy in the future I chose higher than high it is not hard to remember they also relates to the product and it's very catchy so the audience will be familiar with it soon my target group were like things that excite them so I think this slogan is perfect now I would like to talk and explain my targeted group of people so who are named and why I chose them as the priorities of my products I'm targeting male age from 15 to 33 and have an annual salary ranged from $30,000 to $45,000 this age group is the stage but people used to mind the most people from 15 to 33 while mainly focus on their grades and getting jobs so they will need to use their brains a lot also males are more likely to choose science major which means they will have more chance of using the product the product is a very cheap so the customers then targeting should have enough money to buy it now let's see the print advertisement shown over here and now let's see the TV commercial here is the link and let's watch the video and yes that is the TV commercial that have created specifically for the project and now let's move on to the presentation so the peels the purpose for both advertisement is to create something that will reach to the people that uh physically want to target I have included many appeals in both for the print advertisement it targets my demographics because it is very easy to read so the substitute a target group will know more about the product in a short amount of time the colors are also pleasing to the eye which will make the images would you read it I used logical appeals since I included evidence that proves my product the evidence will convince my target groups as they do trust and will look for evidence I included fear in my advertisement as the emotional appeal since my audience cares about popularity I'm spreading a message saying that if you're not easily the product then you're not popular enough I use the first time has title to gaining trust and as ethnic appeal the audience or think the project is good and safe since a food scientist already chuck the product for the TV commercial appeals on the other hand I included data as logic appeals and proved in a commercial so they will work as evidence that say my product is worth buying my favorite group walked and he looked data that back my product up since they are not very small children for emotional appeals and telling my customers that if they do not use our product then they will be the auto attacked the targeted age group really cares about popularity so they want they definitely try the product last but not least forever cocoa pills I said that as food scientists already checked the product and proved that it is good this will convince the audience because they will trust the prizm who explain the product is good and safe for use since I want a bigger platform for up 10 balls of juice I decided to use magazines such as Times The New Yorker and show like The Big Bang Theory he ordered to help me promote it I spent approximately 2.5 million dollars and only young x 2.5 million dollars annually on The New Yorker and 5 million dollars annually on the Big Bang Theory show to promote the product where everyone will know and understand I chose the Time magazine because it is very popular and is focused on the latest news about health science innovation and politics the magazine include the field of our products which means that the readers will happen anxious on it the reason why I chose the New Yorker was because the audience of the magazine include my targeted group of people this will further promote the product the show was very popular to my targeting group so they all have the chance to learn about the product now I have informed you about my thought process and how I think the product would work as you can plainly see you don't want to be the only person who doesn't get a with everyone else in your class does thank you

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