3 Things You Should Know About YouTube Advertising

3 Things You Should Know About YouTube Advertising



hey guys thanks for clicking on the video if you're not going to stick around for long I'm gonna tell you right off the bat the three most important things you need to know about YouTube advertising the first thing you need to know is that it's cost effective for a local company YouTube recommends you only spend about ten dollars a day on advertising with the YouTube channel and that's a good starting point obviously you need to make the video and make content and there's some other pulse and first getting something started up but it's not as expensive as most people think and it's not as expensive as other forms of advertising the second thing is kind of a misconception most people think well I skip over YouTube ad I don't watch any of them I don't do anything with you too bad so why would I do that for my business the reason is those advertisers aren't paying for when you're skipping ahead unless I'm gonna actually watch this about twenty or thirty seconds so they watch the old video that advertiser is not even paying for that so even that few seconds of branding that they get they essentially get that for free there's different types of ad formats that I'll talk about later where you're gonna pay for maybe a six second bumper this year basically forcing someone to watch or your pain when someone clicks on your ad or engages with your head but in those cases you're giving what you want you're getting the results from it and your only thing for those results the third thing you need to know is YouTube is extremely flexible at any time you can up or reduce your budget so if you find out that it's working for you you can increase or broaden your reach and you find out that you're not getting the right traffic you can redirect your campaign to different interest or demographics so it provides you that flexibility that you don't get with a lot of other advertising platforms so I'm going to start with a little twenty second foot we've put together for a new client and then I'm going to from the Prozac on you do advertising some pricing and go a little bit more detail later on let's start with a quick after years of testing different materials and products with amateur and professional riders around the country poor grip has finally developed the ultimate frame grip tape check out all of our products on our new website at corporate comm now I'm going to talk about the four most common types of ads within YouTube the first one and the most simple is called a bumper ad it's essentially an ad less than six seconds that YouTube is gonna force you to watch so this would be something that's really quick something that's probably a part of a much larger campaign so there might be another ad later on the video that's longer or there might be an ad at some other point or in a different video that's longer on its own to be watching these are don't really tell a huge message it's more of a branding thing it may have a logo and something else on there the second type of that is called an in-stream ad these are ads that you're essentially forced to watch there if you're watching the video that's longer than 10 minutes you're gonna see a lot of these they'll be in the middle of the video and you can't really skip them that's called an in-stream ad and those advertisers they're only gonna pay when someone clicks on it so it's pretty cost effective because when someone clicks on it you're paying for it and then you're leading them to a site where hopefully they'll convert on some larger action the third and most common type of ad is called true view you're only paying for these types of ads if someone actually watches the entire video a true view or if someone clicks on it or engages with it in some way the fourth and probably least common at within a YouTube video that's really gaining a lot of popularity and that's product placements or partnerships with influencers themselves so this wouldn't be run through the Google ad system but you may see products or you may see someone talking about a product within their video that's essentially a placement you would reach out to an agency that represents a youtuber say you sell photography products you could contact a youtuber that has a huge following of photographers and then he may speak about your product or your service within that his actual video so that isn't something that is run through the YouTube system but it is an ad or a way that you can advertise on the YouTube platform the most common language for that would be influence or marketing there's many different agencies out there that represent different youtubers with different followings or personalities that you may want to represent your brand one type of ad you've seen is a Discovery ad that's the little ad it's up in the top right corner of the playlist so it's showing you an ad that may be relevant to what you're searching it may be an ad sponsored by camera manufacturer if you're looking up different types of cameras Mme a video from that actual company up in the top right and you'll see a little yellow box that says ad or you'll see some Texas has sponsored about it the other different formats of these ads is in the placement of it so either it's before after or during there are certain restrictions only different types of ads of what you can do some of that's based on the length of the ad itself some of it's based on the length of the video it just depends on what you're doing another format would be like a banner ad and that's when you see a text ad showing up on YouTube ad that's somewhat not so much of a video thing that's run through Google's ad system YouTube is owned by Google so all these ads are run through a Google search ad platform you can go to youtube and set up your advertising campaign there you will need to set up an ad account when you're using you to reusing Google's ad system you're going to be able to target the people that have the right interest and the right demographics for what you're looking for who you want to sell to so if you're selling a certain type of specialty equipment say it makes concrete you could put your ad in front of people on YouTube trying to find out or learn more about the concrete business whereas with radio advertisements a million people might hear it but there might have only been ten people in that whole area or that listening area they would even be interested in that type of equipment and you've kind of blown your budget and then when I got calls you know a month later if he does happen to hear your ad on the radio you don't know that your radio ad was effective at all there's no real way to track that unless you send out surveys you're asking every customer well how did you find out about us um when you're advertising online there's there's metrics that you can follow so people if they aren't interested in something are usually gonna click on some sort of link or go through some sort of call to action and it doesn't matter how minor is if it's a phone call a form submission I'm just visiting a website you're going to be able to see those metrics and then know if you're spending money in the right places so on YouTube of you cost about 10 to 30 cents it usually depends on the type of you know maybe the user you're going after if you're trying to advertise an area where there's a lot of competition such legal matters or insurance matters the prices are going to be higher also depending on how you ski your demographic so if you're targeting the people that may be you know you're going for a certain age range or a certain demographic it may cost you more money to advertise to those people just because it's a little bit more competitive so here's a three ways you can get started with this type of advertising want to produce a content in-house if you have someone with a who knows how to edit they can put the videos together then you can reach out to the advertising networks Facebook Instagram snapchat you to reach out to all of them get your campaign going and manage that all yourself that's obviously going to take time away from what you do as a business but it is something that you can do the second way is to you know if you have a marketing agency of record if you have someone that you go to for your website they're going to be able to put this type of campaign together for you hopefully and you know you may pay a little bit more of a premium because they're going to be handling so much of your business I guess from a convenience standpoint your third option is to reach out to come that specializes in this type of advertising you can't have your digital marketing handled by a different company and they might be able to create media that is specifically for these types of channels we kind of design and campaign around that type of advertising that's what we do but don't feel compelled to reach out to me you know if you have other ways you want to go about it feel free to do that if you want to learn more about YouTube advertising anyway send me an email at info click firm comm or leave it in the comments send us a message whatever is easiest for you thanks for watching my video what do you think what do you think about YouTube ads

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